Author Archives: neilsharman

Engaging the Young with News

I remember a chart showing print newspaper reading by age.  The bars stepped upwards as each ten-year cohort read a little more than those younger than them.  It often led editors to conclude that people develop a print newspaper habit. … Continue reading

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Friday Lyric Quiz: Ten Types of Responder

Every Friday, on Twitter, I publish a Friday Lyric Quiz.  The format is simple; guess the lyric.  There’s no prize, just the joy of getting it right.  I first started it ten years ago when I got the idea from … Continue reading

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Measuring apples and apples: OOH and online advertising

Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network.  It was an interesting time and I … Continue reading

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How digital assistants will change media research between now and 2028

Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028.  I chose to concentrate on the effect digital assistants will … Continue reading

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To Print or Not to Print: The Publisher’s Dilemma

I’ve recently joined with a few industry luminaries in a venture called Red River Blue.  As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration.  To get their site up and running … Continue reading

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Holiday mCommerce – the new Jackie Collins

This week I presented at a breakfast conference given by JC Decaux Airport to mark the launch of their new “Possibility Guaranteed” proposition to the market. When I was helping myself to coffee before the event I spoke to someone … Continue reading

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Tomorrow’s Advertising World: What will become of media context and gentle nudges?

Recently I finished a thought-provoking book called Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari. The author theorises about the future of everything from democracy to longevity. What lessons did it have about the future of advertising … Continue reading

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