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Author Archives: neilsharman
The point of no return
We’re not going back. The way we work in 2020 and 2021 looks nothing like the way we worked in 2019. We might sail back a little towards the ‘old world’ after the Covid crisis, but not back into port. … Continue reading
Posted in Uncategorized
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Play for Today
I had a nice surprise the other day. A play I’d written for a Greenwich Theatre short play writing competition has been chosen to be directed, read and posted online by the theatre. You can see it…. here (15 mins) It has … Continue reading
Which Previous Generations is Gen Z Most Like?
I went along to the February evening meeting of the Media Research Group where Isabella O’Duffy of The 7 Stars was talking about her report, “Talkin’ About a New Generation”. It’s about Gen Z, born since the mid-nineties. Isabella pointed … Continue reading
Posted in Demographics, Marketing, People
Tagged Gen Z, Generation Z, Generations, Media Research Group, MRG, The 7 Stars
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Is there something in the driving seat that should be in the toolbox? Thoughts on a recent keynote by Rory Sutherland
Rory Sutherland was the keynote speaker at the Media Research Group annual conference recently. As usual it was a thought-provoking presentation and a whistle-stop tour of a thousand great ideas. Let me see what I can distil from it for … Continue reading
Posted in Business, Marketing, Media, People
Tagged Economics, Marketing, media, Media Research Group, MRG, Rory Sutherland
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Marketing the Media Research Industry
I was recently asked to do a 5-minute soapbox session at the annual Media Research Group conference. I used it to describe how a marketing and PR strategy for the Media Research industry might look. Here is my script. “Media … Continue reading
Posted in Conferences, Marketing, Media
Tagged 19, 2019, conference, Media Research, Media Research Group, MRG
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Engaging the Young with News
I remember a chart showing print newspaper reading by age. The bars stepped upwards as each ten-year cohort read a little more than those younger than them. It often led editors to conclude that people develop a print newspaper habit. … Continue reading
Posted in Media, Newspapers, People
Tagged Mark Thompson, news, podcast, Vanneck-Smith, Young
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Friday Lyric Quiz: Ten Types of Responder
Every Friday, on Twitter, I publish a Friday Lyric Quiz. The format is simple; guess the lyric. There’s no prize, just the joy of getting it right. I first started it ten years ago when I got the idea from … Continue reading
Measuring apples and apples: OOH and online advertising
Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network. It was an interesting time and I … Continue reading
Posted in advertising, Client work, Digital Media
Tagged attention, Exterion, JCDecaux, measurement, OOH, OOH advertising
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How digital assistants will change media research between now and 2028
Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028. I chose to concentrate on the effect digital assistants will … Continue reading
Posted in Conferences, Marketing, Media, People
Tagged Bratislava, conference, digital assistants, media, Media Research Group, MRG, research
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To Print or Not to Print: The Publisher’s Dilemma
I’ve recently joined with a few industry luminaries in a venture called Red River Blue. As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration. To get their site up and running … Continue reading
Posted in Digital Media, Media, Newspapers
Tagged magazines, news, newspapers, print, printing, publisher, tortoise
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Neil Sharman 