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Monthly Archives: June 2014
NewsBrands and the World Cup (3rd NewsWorks article)
This was my third commissioned piece (third of three) for NewsWorks (the marketing agency for the national press) on Newsbrands and the World Cup. I’ve been concentrating on the quirky stories and fun content newsbrand websites have been carrying this … Continue reading
Newsbrands and the World Cup (2nd NewsWorks article)
This is the second article I wrote about the quirky “carnival” of content that news brands have been running around Brazil 2014 this month. It was commissioned by NewsWorks, the marketing agency for the national press. It is a good … Continue reading
Posted in Media
Tagged banter, Brazil, Brazil 2014, fun, newsbrands, newspapers, World Cup
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Newsbrands and the World Cup (1st NewsWorks article)
Recently I’ve been freelancing for NewsWorks, the marketing body representing national newspaper in the world of advertisers and ad agencies. They asked me to write something for their Friday newsletter (“Nuggets”) around the World Cup. On a week running up … Continue reading
Posted in Media
Tagged 2014, Brazil, native advertising, news brands, newspapers, NewsWorks, Paul the Octopus, World Cup
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