Category Archives: Media

Is there something in the driving seat that should be in the toolbox? Thoughts on a recent keynote by Rory Sutherland

Rory Sutherland was the keynote speaker at the Media Research Group annual conference recently.  As usual it was a thought-provoking presentation and a whistle-stop tour of a thousand great ideas. Let me see what I can distil from it for … Continue reading

Posted in Business, Marketing, Media, People | Tagged , , , , , | Leave a comment

Marketing the Media Research Industry

I was recently asked to do a 5-minute soapbox session at the annual Media Research Group conference. I used it to describe how a marketing and PR strategy for the Media Research industry might look. Here is my script. “Media … Continue reading

Posted in Marketing, Media | Tagged , , , , , | Leave a comment

Engaging the Young with News

I remember a chart showing print newspaper reading by age.  The bars stepped upwards as each ten-year cohort read a little more than those younger than them.  It often led editors to conclude that people develop a print newspaper habit. … Continue reading

Posted in Media, Newspapers | Tagged , , , , | Leave a comment

How digital assistants will change media research between now and 2028

Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028.  I chose to concentrate on the effect digital assistants will … Continue reading

Posted in Behavioural economics, Media, People | Tagged , , , , , , | Leave a comment

To Print or Not to Print: The Publisher’s Dilemma

I’ve recently joined with a few industry luminaries in a venture called Red River Blue.  As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration.  To get their site up and running … Continue reading

Posted in Digital Media, Media, Newspapers | Tagged , , , , , , | Leave a comment

Holiday mCommerce – the new Jackie Collins

This week I presented at a breakfast conference given by JC Decaux Airport to mark the launch of their new “Possibility Guaranteed” proposition to the market. When I was helping myself to coffee before the event I spoke to someone … Continue reading

Posted in advertising, Media, Uncategorized | Tagged , , , , , , | Leave a comment

Tomorrow’s Advertising World: What will become of media context and gentle nudges?

Recently I finished a thought-provoking book called Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari. The author theorises about the future of everything from democracy to longevity. What lessons did it have about the future of advertising … Continue reading

Posted in advertising, Behavioural economics, Media | Tagged , , , , , , , | Leave a comment