Category Archives: Media

What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill.   It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading

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The changing role of media insight teams

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading

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Insights into happiness, satisfaction and achievement

In my last blog I wrote about the three research projects I’d undertaken as part of my work with ESI Media. One was about Commuter Commerce, another was about Londoners and the final one was called Achievement. Project Achievement was … Continue reading

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Three projects in three films: my time at ESI Media

Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading

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The Unbelievable Truth – hosting a conference quiz

Recently I was asked to chair a session at the Media Research Group (MRG) conference in Warsaw.  The delegates, I was told, will be tired after a long day travelling from London and after sitting through several conference papers.  So, … Continue reading

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Brexit: Blitz or Bug, there’s a capital idea for advertisers

This is a piece I wrote whilst working on a contract as the Interim Head of Audience and Insight at ESI Media.  I wrote it to suggest an angle for a piece written by ESI Commercial’s Managing Director, Jon O’Donnell. … Continue reading

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Millennials research by Metro and MailOnline

Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’.  It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading

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