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Monthly Archives: February 2014
Can bad drivers sell cars?
Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading
Posted in Marketing, People
Tagged advertising, audi, bad driving, car, M25, psychology, The Wolf of Wall Street, unethical behaviour, yuppie
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Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?
This is an article I wrote for the Media Briefing about Content Marketing. In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading
Posted in Marketing, Media
Tagged advertorial, BMW, church and state, Coca Cola, content marketing, delicate flower, DVorkin, Emily Bell, Flat Earth News, Forbes, Gerry Baker, Jay Rosen, measurement, media, media briefing, native, native advertising, neil sharman, newsbrands, newspapers, PR, press release, Public Relations, publisher, Raju Narisetti, Rubel, smelling salt, The Stream
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