Monthly Archives: February 2014

Can bad drivers sell cars?

Posted on February 5, 2014 by neilsharman

Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading →

Posted in Marketing, People | Tagged advertising, audi, bad driving, car, M25, psychology, The Wolf of Wall Street, unethical behaviour, yuppie | Leave a comment

Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?

Posted on February 1, 2014 by neilsharman

This is an article I wrote for the Media Briefing about Content Marketing. In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading →

Posted in Marketing, Media | Tagged advertorial, BMW, church and state, Coca Cola, content marketing, delicate flower, DVorkin, Emily Bell, Flat Earth News, Forbes, Gerry Baker, Jay Rosen, measurement, media, media briefing, native, native advertising, neil sharman, newsbrands, newspapers, PR, press release, Public Relations, publisher, Raju Narisetti, Rubel, smelling salt, The Stream | 1 Comment

Monthly Archives: February 2014

Can bad drivers sell cars?

Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?

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