Category Archives: Digital Media

Measuring apples and apples: OOH and online advertising

Posted on May 23, 2019 by

Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network.  It was an interesting time and I … Continue reading →

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To Print or Not to Print: The Publisher’s Dilemma

Posted on November 6, 2018 by

I’ve recently joined with a few industry luminaries in a venture called Red River Blue.  As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration.  To get their site up and running … Continue reading →

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Robo-journalism: The future is arriving quickly

Posted on September 23, 2015 by

This is a piece that I wrote for The Media Briefing. It can be seen in situ (including links to source articles) here. The number of UK employed journalists has declined by 6,000 (9%) since 2013 as publishers have had … Continue reading →

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Breaking away from the usual ad funded topics

Posted on June 25, 2015 by

This week we learned that Vice has entered into a multi year deal with Unilever to support the launch of its new channel Broadly, aimed at young women. Speaking about the deal Eddy Moretti, Vice’s chief creative officer said there … Continue reading →

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Facebook launches Instant Articles; why aren’t more publishers on board?

Posted on May 25, 2015 by

I wrote this article for The Media Briefing.  It can be seen on their website, fully linked to sources, here.  It was also run by Sparksheet here.  It combines original reporting and a lot of desk research.  I had the good … Continue reading →

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Are digital innovations prompting young people to give to charity again?

Posted on April 26, 2015 by

There’s a surprising statistic in the Mintel report Charitable Giving UK (November 2014). In the three months to July 2014 the average charity donation by eighteen to nineteen year olds was £46. Let’s get the caveats out of the way. … Continue reading →

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Now we have a penetration figure for wearables it is time to think about their role for newsbrands

Posted on October 7, 2014 by

There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading →

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