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Category Archives: Digital Media
Measuring apples and apples: OOH and online advertising
Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network. It was an interesting time and I … Continue reading
Posted in advertising, Client work, Digital Media
Tagged attention, Exterion, JCDecaux, measurement, OOH, OOH advertising
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To Print or Not to Print: The Publisher’s Dilemma
I’ve recently joined with a few industry luminaries in a venture called Red River Blue. As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration. To get their site up and running … Continue reading
Posted in Digital Media, Media, Newspapers
Tagged magazines, news, newspapers, print, printing, publisher, tortoise
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Robo-journalism: The future is arriving quickly
This is a piece that I wrote for The Media Briefing. It can be seen in situ (including links to source articles) here. The number of UK employed journalists has declined by 6,000 (9%) since 2013 as publishers have had … Continue reading
Posted in advertising, Digital Media
Tagged advertising, artificial intelligence, journalism, journalist, native, robo, robot
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Breaking away from the usual ad funded topics
This week we learned that Vice has entered into a multi year deal with Unilever to support the launch of its new channel Broadly, aimed at young women. Speaking about the deal Eddy Moretti, Vice’s chief creative officer said there … Continue reading
Posted in Digital Media, Media
Tagged advertising, crowd funding, De Correspondent, journalism, members, Netherlands, pfauth, wijnberg
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Facebook launches Instant Articles; why aren’t more publishers on board?
I wrote this article for The Media Briefing. It can be seen on their website, fully linked to sources, here. It was also run by Sparksheet here. It combines original reporting and a lot of desk research. I had the good … Continue reading
Posted in Digital Media
Tagged app, Daily Mail, Damian Radcliffe, Facebook, Facebook Instant, Instant Articles, Jay Lauf, Jon Steinberg, Marty Moe, Quartz, Vox
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Are digital innovations prompting young people to give to charity again?
There’s a surprising statistic in the Mintel report Charitable Giving UK (November 2014). In the three months to July 2014 the average charity donation by eighteen to nineteen year olds was £46. Let’s get the caveats out of the way. … Continue reading
Posted in Client work, Digital Media, Marketing
Tagged charity, digital, gamification, NFC, social media, trend
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Now we have a penetration figure for wearables it is time to think about their role for newsbrands
There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading
Posted in Digital Media
Tagged Jeff Sonderman, news, newsbrands, newspapers, Shane Richmond, smartwatch, technology, tracker, wearables, wearables study, Yougov
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