Category Archives: Digital Media

To Print or Not to Print: The Publisher’s Dilemma

I’ve recently joined with a few industry luminaries in a venture called Red River Blue.  As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration.  To get their site up and running … Continue reading

Posted in Digital Media, Media, Newspapers | Tagged , , , , , , | Leave a comment

Robo-journalism: The future is arriving quickly

This is a piece that I wrote for The Media Briefing. It can be seen in situ (including links to source articles) here. The number of UK employed journalists has declined by 6,000 (9%) since 2013 as publishers have had … Continue reading

Posted in advertising, Digital Media | Tagged , , , , , , | Leave a comment

Breaking away from the usual ad funded topics

This week we learned that Vice has entered into a multi year deal with Unilever to support the launch of its new channel Broadly, aimed at young women. Speaking about the deal Eddy Moretti, Vice’s chief creative officer said there … Continue reading

Posted in Digital Media, Media | Tagged , , , , , , , | Leave a comment

Facebook launches Instant Articles; why aren’t more publishers on board?

I wrote this article for The Media Briefing.  It can be seen on their website, fully linked to sources, here.  It was also run by Sparksheet here.  It combines original reporting and a lot of desk research.  I had the good … Continue reading

Posted in Digital Media | Tagged , , , , , , , , , , | Leave a comment

Are digital innovations prompting young people to give to charity again?

There’s a surprising statistic in the Mintel report Charitable Giving UK (November 2014). In the three months to July 2014 the average charity donation by eighteen to nineteen year olds was £46. Let’s get the caveats out of the way. … Continue reading

Posted in Digital Media, Marketing | Tagged , , , , , | Leave a comment

Now we have a penetration figure for wearables it is time to think about their role for newsbrands

There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading

Posted in Digital Media | Tagged , , , , , , , , , , | Leave a comment

Data: fighting hard in the newsbrand trenches

Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days).  I thought it might be about “big data” when I started out (see a … Continue reading

Posted in Business, Digital Media, Marketing, Media, Newspapers | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment