-
Archives
- January 2021
- September 2020
- February 2020
- January 2020
- December 2019
- September 2019
- August 2019
- May 2019
- November 2018
- July 2018
- May 2018
- March 2018
- November 2017
- October 2017
- September 2017
- August 2017
- June 2017
- February 2017
- November 2016
- September 2016
- July 2016
- April 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
-
Meta
Category Archives: Digital Media
Measuring apples and apples: OOH and online advertising
Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network. It was an interesting time and I … Continue reading
Posted in advertising, Client work, Digital Media
Tagged attention, Exterion, JCDecaux, measurement, OOH, OOH advertising
Leave a comment
To Print or Not to Print: The Publisher’s Dilemma
I’ve recently joined with a few industry luminaries in a venture called Red River Blue. As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration. To get their site up and running … Continue reading
Posted in Digital Media, Media, Newspapers
Tagged magazines, news, newspapers, print, printing, publisher, tortoise
Leave a comment
Robo-journalism: The future is arriving quickly
This is a piece that I wrote for The Media Briefing. It can be seen in situ (including links to source articles) here. The number of UK employed journalists has declined by 6,000 (9%) since 2013 as publishers have had … Continue reading
Posted in advertising, Digital Media
Tagged advertising, artificial intelligence, journalism, journalist, native, robo, robot
Leave a comment
Breaking away from the usual ad funded topics
This week we learned that Vice has entered into a multi year deal with Unilever to support the launch of its new channel Broadly, aimed at young women. Speaking about the deal Eddy Moretti, Vice’s chief creative officer said there … Continue reading
Posted in Digital Media, Media
Tagged advertising, crowd funding, De Correspondent, journalism, members, Netherlands, pfauth, wijnberg
Leave a comment
Facebook launches Instant Articles; why aren’t more publishers on board?
I wrote this article for The Media Briefing. It can be seen on their website, fully linked to sources, here. It was also run by Sparksheet here. It combines original reporting and a lot of desk research. I had the good … Continue reading
Posted in Digital Media
Tagged app, Daily Mail, Damian Radcliffe, Facebook, Facebook Instant, Instant Articles, Jay Lauf, Jon Steinberg, Marty Moe, Quartz, Vox
Leave a comment
Are digital innovations prompting young people to give to charity again?
There’s a surprising statistic in the Mintel report Charitable Giving UK (November 2014). In the three months to July 2014 the average charity donation by eighteen to nineteen year olds was £46. Let’s get the caveats out of the way. … Continue reading
Posted in Client work, Digital Media, Marketing
Tagged charity, digital, gamification, NFC, social media, trend
Leave a comment
Now we have a penetration figure for wearables it is time to think about their role for newsbrands
There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading
Posted in Digital Media
Tagged Jeff Sonderman, news, newsbrands, newspapers, Shane Richmond, smartwatch, technology, tracker, wearables, wearables study, Yougov
Leave a comment
Data: fighting hard in the newsbrand trenches
Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days). I thought it might be about “big data” when I started out (see a … Continue reading
Posted in Business, Digital Media, Marketing, Media, Newspapers
Tagged Andrew Miller, behavioural targetting, big data, CNN, Darrel Kunken, data, Duncan Painter, Dunnhumby, Generals, Huffington Post, Jimmy Maymann, Matt Keylock, Mike Darcey, Neilsen, OCR, Partner Studio, passive personalisation, Peter Bale, Sanjeevan Bala, The Stream, Tom Betts, Tony Gallagher, trenches
Leave a comment
Neil Sharman 