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Category Archives: Conferences
Marketing the Media Research Industry
I was recently asked to do a 5-minute soapbox session at the annual Media Research Group conference. I used it to describe how a marketing and PR strategy for the Media Research industry might look. Here is my script. “Media … Continue reading
Posted in Conferences, Marketing, Media
Tagged 19, 2019, conference, Media Research, Media Research Group, MRG
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How digital assistants will change media research between now and 2028
Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028. I chose to concentrate on the effect digital assistants will … Continue reading
Posted in Conferences, Marketing, Media, People
Tagged Bratislava, conference, digital assistants, media, Media Research Group, MRG, research
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Holiday mCommerce – the new Jackie Collins
This week I presented at a breakfast conference given by JC Decaux Airport to mark the launch of their new “Possibility Guaranteed” proposition to the market. When I was helping myself to coffee before the event I spoke to someone … Continue reading
Posted in advertising, Client work, Conferences, Media, Uncategorized
Tagged Airport, downloading, holiday, Jackie Collins, JC Decaux, mCommerce, Sun lounger
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The changing role of media insight teams
This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading
Posted in advertising, Conferences, Media, Newspapers, Uncategorized
Tagged advertising, analytics, Henley business school, insight, newsbrands, newspapers, research
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The Unbelievable Truth – hosting a conference quiz
Recently I was asked to chair a session at the Media Research Group (MRG) conference in Warsaw. The delegates, I was told, will be tired after a long day travelling from London and after sitting through several conference papers. So, … Continue reading
The immersive experience of print
This week I was privileged to present at the PPA Business Media Summit at the Intercontinental Park Lane. I shared the stage with such luminaries as Bruce Daisley, MD of Twitter and John Barnes, MD of Incisive Media. The moderator … Continue reading
Posted in Client work, Conferences, Media
Tagged Bernstein, experience, immersive, NewsUK, PPA, print, tablet
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