Category Archives: Conferences

Marketing the Media Research Industry

I was recently asked to do a 5-minute soapbox session at the annual Media Research Group conference. I used it to describe how a marketing and PR strategy for the Media Research industry might look. Here is my script. “Media … Continue reading

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How digital assistants will change media research between now and 2028

Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028.  I chose to concentrate on the effect digital assistants will … Continue reading

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Holiday mCommerce – the new Jackie Collins

This week I presented at a breakfast conference given by JC Decaux Airport to mark the launch of their new “Possibility Guaranteed” proposition to the market. When I was helping myself to coffee before the event I spoke to someone … Continue reading

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The changing role of media insight teams

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading

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The Unbelievable Truth – hosting a conference quiz

Recently I was asked to chair a session at the Media Research Group (MRG) conference in Warsaw.  The delegates, I was told, will be tired after a long day travelling from London and after sitting through several conference papers.  So, … Continue reading

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The immersive experience of print

This week I was privileged to present at the PPA Business Media Summit at the Intercontinental Park Lane. I shared the stage with such luminaries as Bruce Daisley, MD of Twitter and John Barnes, MD of Incisive Media. The moderator … Continue reading

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Newspapers are not “only words” – the power of context

I wrote this article for NewsWorks as a summary of their excellent Shift 2015 conference in February.  Here is the article on the NewsWorks site.  Here’s a link to the videos of the sessions which were all excellent.  Rory Sutherland’s presentation was … Continue reading

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