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Monthly Archives: February 2015
Newspapers are not “only words” – the power of context
I wrote this article for NewsWorks as a summary of their excellent Shift 2015 conference in February. Here is the article on the NewsWorks site. Here’s a link to the videos of the sessions which were all excellent. Rory Sutherland’s presentation was … Continue reading →
Posted in Behavioural economics, Conferences, Media
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Tagged automated, British Library, buying, Content, Content is king, Context, Context is queen, Enders, newsbrands, NewsWorks, programmatic, Rory Sutherland, Shift, Shift2015, trading
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Neil Sharman 