Tag Archives: NewsWorks

What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill.   It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading

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2015 is the year native and programmatic collide – what it will mean for publishers?

This is an article I wrote for Media Briefing (see it in situ here).  It also got picked up by the AOP (here) and NewsWorks (here) as it referenced their conferences.  Doug McCabe’s research, showcased at the NewsWorks’ Shift conference, … Continue reading

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Newspapers are not “only words” – the power of context

I wrote this article for NewsWorks as a summary of their excellent Shift 2015 conference in February.  Here is the article on the NewsWorks site.  Here’s a link to the videos of the sessions which were all excellent.  Rory Sutherland’s presentation was … Continue reading

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Looking forward by looking back.

After my series of three blogs during the World Cup gained some interest for NewsWorks (the marketing board for the national press) they asked me to write a further blog about sport during the summer of 2014.  There was plenty … Continue reading

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Newsbrands and the World Cup (1st NewsWorks article)

Recently I’ve been freelancing for NewsWorks, the marketing body representing national newspaper in the world of advertisers and ad agencies.  They asked me to write something for their Friday newsletter (“Nuggets”) around the World Cup. On a week running up … Continue reading

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