-
Archives
- February 2020
- January 2020
- December 2019
- September 2019
- August 2019
- May 2019
- November 2018
- July 2018
- May 2018
- March 2018
- November 2017
- October 2017
- September 2017
- August 2017
- June 2017
- February 2017
- November 2016
- September 2016
- July 2016
- April 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
-
Meta
Category Archives: Client work
Measuring apples and apples: OOH and online advertising
Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network. It was an interesting time and I … Continue reading
Posted in advertising, Client work, Digital Media
Tagged attention, Exterion, JCDecaux, measurement, OOH, OOH advertising
Leave a comment
Holiday mCommerce – the new Jackie Collins
This week I presented at a breakfast conference given by JC Decaux Airport to mark the launch of their new “Possibility Guaranteed” proposition to the market. When I was helping myself to coffee before the event I spoke to someone … Continue reading
Posted in advertising, Client work, Conferences, Media, Uncategorized
Tagged Airport, downloading, holiday, Jackie Collins, JC Decaux, mCommerce, Sun lounger
Leave a comment
The research led re-design of George Osborne’s Evening Standard
Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading
Posted in Client work, Media, Newspapers
Tagged advertising, cover wrap, Evening Standard, George Osborne, re-design, re-launch, redesign, relaunch
Leave a comment
Insights into happiness, satisfaction and achievement
In my last blog I wrote about the three research projects I’d undertaken as part of my work with ESI Media. One was about Commuter Commerce, another was about Londoners and the final one was called Achievement. Project Achievement was … Continue reading
Posted in Client work, Media, People
Tagged Achievement, competitive, ESI Media, happiness, satisfaction
Leave a comment
Three projects in three films: my time at ESI Media
Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading
Posted in advertising, Client work, Media, Newspapers
Tagged Achievement, ESI, ESI Media, Evening Catch, Films, London, research
Leave a comment
The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Client work, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
Leave a comment
Feel the fear and do it anyway: safety and security issues when booking travel
At the beginning of this year I was commissioned by the holiday company Travelzoo to conduct a global survey about people’s attitudes to safety and security on holiday. Do safety and security concerns have a big impact on where people … Continue reading
Posted in Business, Client work, Travel
Tagged Bournemouth university, ITB, Safety and security, Travelzoo
Leave a comment
