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Category Archives: Client work
Measuring apples and apples: OOH and online advertising
Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network. It was an interesting time and I … Continue reading
Posted in advertising, Client work, Digital Media
Tagged attention, Exterion, JCDecaux, measurement, OOH, OOH advertising
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Holiday mCommerce – the new Jackie Collins
This week I presented at a breakfast conference given by JC Decaux Airport to mark the launch of their new “Possibility Guaranteed” proposition to the market. When I was helping myself to coffee before the event I spoke to someone … Continue reading
Posted in advertising, Client work, Conferences, Media, Uncategorized
Tagged Airport, downloading, holiday, Jackie Collins, JC Decaux, mCommerce, Sun lounger
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The research led re-design of George Osborne’s Evening Standard
Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading
Posted in Client work, Media, Newspapers
Tagged advertising, cover wrap, Evening Standard, George Osborne, re-design, re-launch, redesign, relaunch
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Insights into happiness, satisfaction and achievement
In my last blog I wrote about the three research projects I’d undertaken as part of my work with ESI Media. One was about Commuter Commerce, another was about Londoners and the final one was called Achievement. Project Achievement was … Continue reading
Posted in Client work, Media, People
Tagged Achievement, competitive, ESI Media, happiness, satisfaction
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Three projects in three films: my time at ESI Media
Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading
Posted in advertising, Client work, Media, Newspapers
Tagged Achievement, ESI, ESI Media, Evening Catch, Films, London, research
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The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Client work, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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Feel the fear and do it anyway: safety and security issues when booking travel
At the beginning of this year I was commissioned by the holiday company Travelzoo to conduct a global survey about people’s attitudes to safety and security on holiday. Do safety and security concerns have a big impact on where people … Continue reading
Posted in Business, Client work, Travel
Tagged Bournemouth university, ITB, Safety and security, Travelzoo
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Media Researchers and the long road to ‘Excellence in Research Presentation’
Last week the research project I led for Metro and MailOnline, Millennial Rules, won the Mediatel award for Excellence in Research Presentation. It was a happy moment, standing on stage with Ryan Uhl, Head of Operations, Insight and Creative at … Continue reading
Seven reasons for SMEs to do more business overseas
Recently I wrote a report for JCDecaux Airport on the SME market and particularly SMEs doing business overseas. It was launched at Coq d’Argent in the City of London. To write it I did extensive desk research, interviewed six SME … Continue reading
Posted in Business, Client work
Tagged airports, Business, Export, JCDecaux, JCDecaux Airport, SME
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Brexit: Blitz or Bug, there’s a capital idea for advertisers
This is a piece I wrote whilst working on a contract as the Interim Head of Audience and Insight at ESI Media. I wrote it to suggest an angle for a piece written by ESI Commercial’s Managing Director, Jon O’Donnell. … Continue reading
Posted in advertising, Business, Client work, Media
Tagged advertising, Brexit, consumer confidence, London
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Neil Sharman 