Category Archives: Behavioural economics

Tomorrow’s Advertising World: What will become of media context and gentle nudges?

Recently I finished a thought-provoking book called Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari. The author theorises about the future of everything from democracy to longevity. What lessons did it have about the future of advertising … Continue reading

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Newspapers are not “only words” – the power of context

I wrote this article for NewsWorks as a summary of their excellent Shift 2015 conference in February.  Here is the article on the NewsWorks site.  Here’s a link to the videos of the sessions which were all excellent.  Rory Sutherland’s presentation was … Continue reading

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The behavioural economics of golf

It seems behavioural economics can teach amateur golfers (like me) a thing or two. In fact, the caddies have a name for it. In Thinking Fast and Slow, Daniel Kahneman, the Nobel Prize winning behavioural economist, discusses two golfers on … Continue reading

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