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Monthly Archives: July 2015
How the Outdoor ad industry measures itself – and what it tells us about our morning commutes
This is an article I wrote for The Media Briefing about the work I did for Route Research Limited. It can be found on Media Briefing here. They commissioned me to ‘find the stories’ in their data and the commuting … Continue reading
Posted in advertising, Client work, Marketing, Media
Tagged commuting, data, GPS, London, OOH, OOH advertising, outdoor, outdoor advertising, research, Route
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Should native advertising be taken out or executed?
Recently I was commissioned to write this article about native advertising for Sparksheet. You can see it on their website here where it appeared under the header: “It’s Complicated: The Tangle of News, Native Advertising and Trust”. According to this year’s … Continue reading
Marketing has love for you if you were born in the eighties
This is part of a script that I ghost-wrote for Nick Hewat (now the commercial lead at The Guardian) for a presentation about the spending power of the baby boomer generation. He was presenting to audiences of twenty and thirty … Continue reading
Posted in Demographics, People
Tagged baby boomer, generation X, generation Y, housing, wealth gap
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Neil Sharman 