Monthly Archives: July 2015

How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

This is an article I wrote for The Media Briefing about the work I did for Route Research Limited. It can be found on Media Briefing here. They commissioned me to ‘find the stories’ in their data and the commuting … Continue reading

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Should native advertising be taken out or executed?

Recently I was commissioned to write this article about native advertising for Sparksheet.  You can see it on their website here where it appeared under the header: “It’s Complicated: The Tangle of News, Native Advertising and Trust”.  According to this year’s … Continue reading

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Marketing has love for you if you were born in the eighties

This is part of a script that I ghost-wrote for Nick Hewat (now the commercial lead at The Guardian) for a presentation about the spending power of the baby boomer generation.  He was presenting to audiences of twenty and thirty … Continue reading

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