Tag Archives: advertising

Tomorrow’s Advertising World: What will become of media context and gentle nudges?

Recently I finished a thought-provoking book called Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari. The author theorises about the future of everything from democracy to longevity. What lessons did it have about the future of advertising … Continue reading

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The research led re-design of George Osborne’s Evening Standard

Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading

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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill.   It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading

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The changing role of media insight teams

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading

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The characters of UK cities and out-of-home ad exposure

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading

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Brexit: Blitz or Bug, there’s a capital idea for advertisers

This is a piece I wrote whilst working on a contract as the Interim Head of Audience and Insight at ESI Media.  I wrote it to suggest an angle for a piece written by ESI Commercial’s Managing Director, Jon O’Donnell. … Continue reading

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Millennials research by Metro and MailOnline

Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’.  It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading

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We need a monument of hope in the age of the Shard

This is a piece I wrote for Mediatel in 2011.  At the time I was working at The Daily Telegraph and we were promoting a roadshow of media buying agencies that The Telegraph was undertaking.  The Shard was a recent … Continue reading

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Robo-journalism: The future is arriving quickly

This is a piece that I wrote for The Media Briefing. It can be seen in situ (including links to source articles) here. The number of UK employed journalists has declined by 6,000 (9%) since 2013 as publishers have had … Continue reading

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Exposure to out of home advertising isn’t just about time in public places

Last month I blogged about a project I’d undertaken for Route Research Ltd. They produce research for the Out of Home industry. I was commissioned by Route to find the stories in the GPS data and questionnaire data that they … Continue reading

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