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Tag Archives: advertising
Tomorrow’s Advertising World: What will become of media context and gentle nudges?
Recently I finished a thought-provoking book called Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari. The author theorises about the future of everything from democracy to longevity. What lessons did it have about the future of advertising … Continue reading
Posted in advertising, Behavioural economics, Media
Tagged advertising, behavioural economics, biology, Context, Homo Deus, media, psychology, technology
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The research led re-design of George Osborne’s Evening Standard
Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading
Posted in Client work, Media, Newspapers
Tagged advertising, cover wrap, Evening Standard, George Osborne, re-design, re-launch, redesign, relaunch
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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference
The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading
Posted in advertising, Marketing, Media, Newspapers, Uncategorized
Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend
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The changing role of media insight teams
This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading
Posted in advertising, Conferences, Media, Newspapers, Uncategorized
Tagged advertising, analytics, Henley business school, insight, newsbrands, newspapers, research
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The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Client work, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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Brexit: Blitz or Bug, there’s a capital idea for advertisers
This is a piece I wrote whilst working on a contract as the Interim Head of Audience and Insight at ESI Media. I wrote it to suggest an angle for a piece written by ESI Commercial’s Managing Director, Jon O’Donnell. … Continue reading
Posted in advertising, Business, Client work, Media
Tagged advertising, Brexit, consumer confidence, London
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Millennials research by Metro and MailOnline
Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’. It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading
Posted in Client work, Demographics, Marketing, Media
Tagged advertising, generation Y, Mailonline, Metro, millennial, millennial rules, millennials, social media
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We need a monument of hope in the age of the Shard
This is a piece I wrote for Mediatel in 2011. At the time I was working at The Daily Telegraph and we were promoting a roadshow of media buying agencies that The Telegraph was undertaking. The Shard was a recent … Continue reading
Posted in Client work, Demographics, Media
Tagged advertising, baby boomer, generation X, generation Y
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Robo-journalism: The future is arriving quickly
This is a piece that I wrote for The Media Briefing. It can be seen in situ (including links to source articles) here. The number of UK employed journalists has declined by 6,000 (9%) since 2013 as publishers have had … Continue reading
Posted in advertising, Digital Media
Tagged advertising, artificial intelligence, journalism, journalist, native, robo, robot
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Exposure to out of home advertising isn’t just about time in public places
Last month I blogged about a project I’d undertaken for Route Research Ltd. They produce research for the Out of Home industry. I was commissioned by Route to find the stories in the GPS data and questionnaire data that they … Continue reading
Posted in advertising, Client work, Marketing, Media
Tagged advertising, out of home, Route, Route Research Ltd
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Neil Sharman 