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Tag Archives: advertising
The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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Brexit: Blitz or Bug, there’s a capital idea for advertisers
This is a piece I wrote whilst working on a contract as the Interim Head of Audience and Insight at ESI Media. I wrote it to suggest an angle for a piece written by ESI Commercial’s Managing Director, Jon O’Donnell. … Continue reading
Posted in advertising, Business, Media
Tagged advertising, Brexit, consumer confidence, London
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Millennials research by Metro and MailOnline
Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’. Currently it is shortlisted for a Mediaweek award. The topic of millennials is broad, confusing and often seemingly … Continue reading
Posted in Demographics, Marketing, Media
Tagged advertising, generation Y, Mailonline, Metro, millennial, millennial rules, millennials, social media
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We need a monument of hope in the age of the Shard
This is a piece I wrote for Mediatel in 2011. At the time I was working at The Daily Telegraph and we were promoting a roadshow of media buying agencies that The Telegraph was undertaking. The Shard was a recent … Continue reading
Robo-journalism: The future is arriving quickly
This is a piece that I wrote for The Media Briefing. It can be seen in situ (including links to source articles) here. The number of UK employed journalists has declined by 6,000 (9%) since 2013 as publishers have had … Continue reading
Posted in advertising, Digital Media
Tagged advertising, artificial intelligence, journalism, journalist, native, robo, robot
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Exposure to out of home advertising isn’t just about time in public places
Last month I blogged about a project I’d undertaken for Route Research Ltd. They produce research for the Out of Home industry. I was commissioned by Route to find the stories in the GPS data and questionnaire data that they … Continue reading
Should native advertising be taken out or executed?
Recently I was commissioned to write this article about native advertising for Sparksheet. You can see it on their website here where it appeared under the header: “It’s Complicated: The Tangle of News, Native Advertising and Trust”. According to this year’s … Continue reading
