Tag Archives: advertising

Tomorrow’s Advertising World: What will become of media context and gentle nudges?

Posted on May 22, 2018 by neilsharman

Recently I finished a thought-provoking book called Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari. The author theorises about the future of everything from democracy to longevity. What lessons did it have about the future of advertising … Continue reading →

Posted in advertising, Behavioural economics, Media | Tagged advertising, behavioural economics, biology, Context, Homo Deus, media, psychology, technology | Leave a comment

The research led re-design of George Osborne’s Evening Standard

Posted on March 28, 2018 by neilsharman

Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading →

Posted in Newspapers | Tagged advertising, cover wrap, Evening Standard, George Osborne, re-design, re-launch, redesign, relaunch | Leave a comment

What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

Posted on March 1, 2018 by neilsharman

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading →

Posted in advertising, Marketing, Media, Newspapers, Uncategorized | Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend | Leave a comment

The changing role of media insight teams

Posted on November 27, 2017 by neilsharman

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading →

Posted in advertising, Media, Newspapers, Uncategorized | Tagged advertising, analytics, Henley business school, insight, newsbrands, newspapers, research | Leave a comment

The characters of UK cities and out-of-home ad exposure

Posted on August 1, 2017 by neilsharman

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading →

Posted in advertising, Marketing, People, Travel, Uncategorized | Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route | Leave a comment

Brexit: Blitz or Bug, there’s a capital idea for advertisers

Posted on September 2, 2016 by neilsharman

This is a piece I wrote whilst working on a contract as the Interim Head of Audience and Insight at ESI Media. I wrote it to suggest an angle for a piece written by ESI Commercial’s Managing Director, Jon O’Donnell. … Continue reading →

Posted in advertising, Business, Media | Tagged advertising, Brexit, consumer confidence, London | Leave a comment

Millennials research by Metro and MailOnline

Posted on April 24, 2016 by neilsharman

Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’. It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading →

Posted in Demographics, Marketing, Media | Tagged advertising, generation Y, Mailonline, Metro, millennial, millennial rules, millennials, social media | Leave a comment