Category Archives: Demographics

Which Previous Generations is Gen Z Most Like?

I went along to the February evening meeting of the Media Research Group where Isabella O’Duffy of The 7 Stars was talking about her report, “Talkin’ About a New Generation”.  It’s about Gen Z, born since the mid-nineties. Isabella pointed … Continue reading

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Millennials research by Metro and MailOnline

Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’.  It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading

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We need a monument of hope in the age of the Shard

This is a piece I wrote for Mediatel in 2011.  At the time I was working at The Daily Telegraph and we were promoting a roadshow of media buying agencies that The Telegraph was undertaking.  The Shard was a recent … Continue reading

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Marketing has love for you if you were born in the eighties

This is part of a script that I ghost-wrote for Nick Hewat (now the commercial lead at The Guardian) for a presentation about the spending power of the baby boomer generation.  He was presenting to audiences of twenty and thirty … Continue reading

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Consumer Time and Newspaper Readerships

Recently I was asked to look at the effect that consumer time (scarcity or ready supply) has on newspaper readerships.  We’re sometimes told that we consumers have less spare time than ever but we are also told we have more … Continue reading

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