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Category Archives: Demographics
Which Previous Generations is Gen Z Most Like?
I went along to the February evening meeting of the Media Research Group where Isabella O’Duffy of The 7 Stars was talking about her report, “Talkin’ About a New Generation”. It’s about Gen Z, born since the mid-nineties. Isabella pointed … Continue reading
Posted in Demographics, Marketing, People
Tagged Gen Z, Generation Z, Generations, Media Research Group, MRG, The 7 Stars
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Millennials research by Metro and MailOnline
Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’. It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading
Posted in Client work, Demographics, Marketing, Media
Tagged advertising, generation Y, Mailonline, Metro, millennial, millennial rules, millennials, social media
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We need a monument of hope in the age of the Shard
This is a piece I wrote for Mediatel in 2011. At the time I was working at The Daily Telegraph and we were promoting a roadshow of media buying agencies that The Telegraph was undertaking. The Shard was a recent … Continue reading
Posted in Client work, Demographics, Media
Tagged advertising, baby boomer, generation X, generation Y
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Marketing has love for you if you were born in the eighties
This is part of a script that I ghost-wrote for Nick Hewat (now the commercial lead at The Guardian) for a presentation about the spending power of the baby boomer generation. He was presenting to audiences of twenty and thirty … Continue reading
Posted in Demographics, People
Tagged baby boomer, generation X, generation Y, housing, wealth gap
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Consumer Time and Newspaper Readerships
Recently I was asked to look at the effect that consumer time (scarcity or ready supply) has on newspaper readerships. We’re sometimes told that we consumers have less spare time than ever but we are also told we have more … Continue reading
Posted in Client work, Demographics, Media
Tagged david brookes, laziness, lazy, newsbrands, newspapers, post industrial journalism, readership, roy greenslade, scarcity, spider lives, subscriptions, the shallows, time
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Neil Sharman 