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Category Archives: People
The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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Marketing has love for you if you were born in the eighties
This is part of a script that I ghost-wrote for Nick Hewat (now the commercial lead at The Guardian) for a presentation about the spending power of the baby boomer generation. He was presenting to audiences of twenty and thirty … Continue reading
Posted in Demographics, People
Tagged baby boomer, generation X, generation Y, housing, wealth gap
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Can bad drivers sell cars?
Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading
Posted in Marketing, People
Tagged advertising, audi, bad driving, car, M25, psychology, The Wolf of Wall Street, unethical behaviour, yuppie
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Why are politicians losing the trust of the people?
I often find myself wincing at the radio when politician after politician blames the opposing party for whatever is being discussed. I sense that politicians use “the other lot” excuse more often these days. It is easy to blame it … Continue reading
Posted in People
Tagged Andrew Marr, Decline in trust, Future Foundation, House of Commons, Obama, politicians, politics, soundbite, Soundbites, Televised, trust
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The cards dealt to the baby boomers and younger generations
Could Generation Y “end Britain’s love affair with car ownership”? I just read in Marketing that TNS predict they might. In part this is for positive reasons like the increase of car sharing, new digital models for motor rentals and … Continue reading
Posted in People
Tagged baby boomer, bank of mum and dad, generation X, generation Y, hourglass economy, Nick Hewat, social mobility
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