Category Archives: People

How digital assistants will change media research between now and 2028

Posted on November 27, 2018 by neilsharman

Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028. I chose to concentrate on the effect digital assistants will … Continue reading →

Posted in Behavioural economics, Media, People | Tagged Bratislava, conference, digital assistants, media, Media Research Group, MRG, research | Leave a comment

Insights into happiness, satisfaction and achievement

Posted on October 1, 2017 by neilsharman

In my last blog I wrote about the three research projects I’d undertaken as part of my work with ESI Media. One was about Commuter Commerce, another was about Londoners and the final one was called Achievement. Project Achievement was … Continue reading →

Posted in Media, People | Tagged Achievement, competitive, ESI Media, happiness, satisfaction | Leave a comment

The characters of UK cities and out-of-home ad exposure

Posted on August 1, 2017 by neilsharman

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading →

Posted in advertising, Marketing, People, Travel, Uncategorized | Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route | Leave a comment

Marketing has love for you if you were born in the eighties

Posted on July 2, 2015 by neilsharman

This is part of a script that I ghost-wrote for Nick Hewat (now the commercial lead at The Guardian) for a presentation about the spending power of the baby boomer generation. He was presenting to audiences of twenty and thirty … Continue reading →

Posted in Demographics, People | Tagged baby boomer, generation X, generation Y, housing, wealth gap | Leave a comment

Can bad drivers sell cars?

Posted on February 5, 2014 by neilsharman

Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading →

Posted in Marketing, People | Tagged advertising, audi, bad driving, car, M25, psychology, The Wolf of Wall Street, unethical behaviour, yuppie | Leave a comment

Why are politicians losing the trust of the people?

Posted on January 20, 2014 by neilsharman

I often find myself wincing at the radio when politician after politician blames the opposing party for whatever is being discussed. I sense that politicians use “the other lot” excuse more often these days. It is easy to blame it … Continue reading →

Posted in People | Tagged Andrew Marr, Decline in trust, Future Foundation, House of Commons, Obama, politicians, politics, soundbite, Soundbites, Televised, trust | Leave a comment