Category Archives: People

Insights into happiness, satisfaction and achievement

In my last blog I wrote about the three research projects I’d undertaken as part of my work with ESI Media. One was about Commuter Commerce, another was about Londoners and the final one was called Achievement. Project Achievement was … Continue reading

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The characters of UK cities and out-of-home ad exposure

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading

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Marketing has love for you if you were born in the eighties

This is part of a script that I ghost-wrote for Nick Hewat (now the commercial lead at The Guardian) for a presentation about the spending power of the baby boomer generation.  He was presenting to audiences of twenty and thirty … Continue reading

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Can bad drivers sell cars?

Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading

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Why are politicians losing the trust of the people?

I often find myself wincing at the radio when politician after politician blames the opposing party for whatever is being discussed.  I sense that politicians use “the other lot” excuse more often these days.  It is easy to blame it … Continue reading

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The cards dealt to the baby boomers and younger generations

Could Generation Y “end Britain’s love affair with car ownership”?  I just read in Marketing that TNS predict they might.  In part this is for positive reasons like the increase of car sharing, new digital models for motor rentals and … Continue reading

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