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Category Archives: People
Which Previous Generations is Gen Z Most Like?
I went along to the February evening meeting of the Media Research Group where Isabella O’Duffy of The 7 Stars was talking about her report, “Talkin’ About a New Generation”. It’s about Gen Z, born since the mid-nineties. Isabella pointed … Continue reading
Posted in Demographics, Marketing, People
Tagged Gen Z, Generation Z, Generations, Media Research Group, MRG, The 7 Stars
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Is there something in the driving seat that should be in the toolbox? Thoughts on a recent keynote by Rory Sutherland
Rory Sutherland was the keynote speaker at the Media Research Group annual conference recently. As usual it was a thought-provoking presentation and a whistle-stop tour of a thousand great ideas. Let me see what I can distil from it for … Continue reading
Posted in Business, Marketing, Media, People
Tagged Economics, Marketing, media, Media Research Group, MRG, Rory Sutherland
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Engaging the Young with News
I remember a chart showing print newspaper reading by age. The bars stepped upwards as each ten-year cohort read a little more than those younger than them. It often led editors to conclude that people develop a print newspaper habit. … Continue reading
Posted in Media, Newspapers, People
Tagged Mark Thompson, news, podcast, Vanneck-Smith, Young
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How digital assistants will change media research between now and 2028
Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028. I chose to concentrate on the effect digital assistants will … Continue reading
Posted in Conferences, Marketing, Media, People
Tagged Bratislava, conference, digital assistants, media, Media Research Group, MRG, research
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Insights into happiness, satisfaction and achievement
In my last blog I wrote about the three research projects I’d undertaken as part of my work with ESI Media. One was about Commuter Commerce, another was about Londoners and the final one was called Achievement. Project Achievement was … Continue reading
Posted in Client work, Media, People
Tagged Achievement, competitive, ESI Media, happiness, satisfaction
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The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Client work, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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Marketing has love for you if you were born in the eighties
This is part of a script that I ghost-wrote for Nick Hewat (now the commercial lead at The Guardian) for a presentation about the spending power of the baby boomer generation. He was presenting to audiences of twenty and thirty … Continue reading
Posted in Demographics, People
Tagged baby boomer, generation X, generation Y, housing, wealth gap
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Can bad drivers sell cars?
Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading
Posted in Marketing, People
Tagged advertising, audi, bad driving, car, M25, psychology, The Wolf of Wall Street, unethical behaviour, yuppie
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Why are politicians losing the trust of the people?
I often find myself wincing at the radio when politician after politician blames the opposing party for whatever is being discussed. I sense that politicians use “the other lot” excuse more often these days. It is easy to blame it … Continue reading
Posted in People
Tagged Andrew Marr, Decline in trust, Future Foundation, House of Commons, Obama, politicians, politics, soundbite, Soundbites, Televised, trust
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The cards dealt to the baby boomers and younger generations
Could Generation Y “end Britain’s love affair with car ownership”? I just read in Marketing that TNS predict they might. In part this is for positive reasons like the increase of car sharing, new digital models for motor rentals and … Continue reading
Posted in Client work, People
Tagged baby boomer, bank of mum and dad, generation X, generation Y, hourglass economy, Nick Hewat, social mobility
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Neil Sharman 