Tag Archives: journalism

Robo-journalism: The future is arriving quickly

This is a piece that I wrote for The Media Briefing. It can be seen in situ (including links to source articles) here. The number of UK employed journalists has declined by 6,000 (9%) since 2013 as publishers have had … Continue reading

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Should native advertising be taken out or executed?

Recently I was commissioned to write this article about native advertising for Sparksheet.  You can see it on their website here where it appeared under the header: “It’s Complicated: The Tangle of News, Native Advertising and Trust”.  According to this year’s … Continue reading

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Breaking away from the usual ad funded topics

This week we learned that Vice has entered into a multi year deal with Unilever to support the launch of its new channel Broadly, aimed at young women. Speaking about the deal Eddy Moretti, Vice’s chief creative officer said there … Continue reading

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Quality content to be king again (and word count will matter)

Reflecting on the fortunes of newspaper companies as digital disruption took hold, journalist and digital strategist Kevin Anderson wrote, “Digital advertising is booming, but the problem has been that newspapers simply haven’t captured that revenue… most of that revenue has … Continue reading

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