Tag Archives: native advertising

Should native advertising be taken out or executed?

Posted on July 14, 2015 by neilsharman

Recently I was commissioned to write this article about native advertising for Sparksheet. You can see it on their website here where it appeared under the header: “It’s Complicated: The Tangle of News, Native Advertising and Trust”. According to this year’s … Continue reading →

Posted in Media | Tagged advertising, advertorial, Andrew Marr, church and state, content marketing, Decline in trust, digital news report, journalism, native, native advertising, nick davies, PR, reuters institute, Sparksheet, trust | Leave a comment

2015 is the year native and programmatic collide – what it will mean for publishers?

Posted on March 10, 2015 by neilsharman

This is an article I wrote for Media Briefing (see it in situ here). It also got picked up by the AOP (here) and NewsWorks (here) as it referenced their conferences. Doug McCabe’s research, showcased at the NewsWorks’ Shift conference, … Continue reading →

Posted in Media | Tagged 2.3, advertising, advertorial, AOP, automated buying, automated trading, mccabe, native, native advertising, NewsWorks, openrtb, programmatic | 1 Comment

Newsbrands and the World Cup (1st NewsWorks article)

Posted on June 12, 2014 by neilsharman

Recently I’ve been freelancing for NewsWorks, the marketing body representing national newspaper in the world of advertisers and ad agencies. They asked me to write something for their Friday newsletter (“Nuggets”) around the World Cup. On a week running up … Continue reading →

Posted in Media | Tagged 2014, Brazil, native advertising, news brands, newspapers, NewsWorks, Paul the Octopus, World Cup | Leave a comment

Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?

Posted on February 1, 2014 by neilsharman

This is an article I wrote for the Media Briefing about Content Marketing. In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading →

Posted in Marketing, Media | Tagged advertorial, BMW, church and state, Coca Cola, content marketing, delicate flower, DVorkin, Emily Bell, Flat Earth News, Forbes, Gerry Baker, Jay Rosen, measurement, media, media briefing, native, native advertising, neil sharman, newsbrands, newspapers, PR, press release, Public Relations, publisher, Raju Narisetti, Rubel, smelling salt, The Stream | 1 Comment

Quality content to be king again (and word count will matter)

Posted on January 12, 2014 by neilsharman

Reflecting on the fortunes of newspaper companies as digital disruption took hold, journalist and digital strategist Kevin Anderson wrote, “Digital advertising is booming, but the problem has been that newspapers simply haven’t captured that revenue… most of that revenue has … Continue reading →

Posted in Media | Tagged advertising, advertorial, article length, content marketing, digital display advertising, flat earth, journalism, long form, longform, native advertising, news, newsbrands, newspapers, Nic Newman, OCR, Quartz Curve, The Stream, vCE, word count, wordcount | Leave a comment