Tag Archives: newspapers

What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

Posted on March 1, 2018 by

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill.   It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading →

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The changing role of media insight teams

Posted on November 27, 2017 by

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading →

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The complexities of measuring newspapers in the digital age

Posted on November 21, 2014 by

This is a piece I wrote for The Media Briefing about the Media Research Group conference that I attended in Berlin. Last week the Media Research Group held their annual conference in Berlin.  The organisation is 50 years old and … Continue reading →

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Now we have a penetration figure for wearables it is time to think about their role for newsbrands

Posted on October 7, 2014 by

There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading →

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Consumer Time and Newspaper Readerships

Posted on August 7, 2014 by

Recently I was asked to look at the effect that consumer time (scarcity or ready supply) has on newspaper readerships.  We’re sometimes told that we consumers have less spare time than ever but we are also told we have more … Continue reading →

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Looking forward by looking back.

Posted on July 17, 2014 by

After my series of three blogs during the World Cup gained some interest for NewsWorks (the marketing board for the national press) they asked me to write a further blog about sport during the summer of 2014.  There was plenty … Continue reading →

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NewsBrands and the World Cup (3rd NewsWorks article)

Posted on June 27, 2014 by

This was my third commissioned piece (third of three) for NewsWorks (the marketing agency for the national press) on Newsbrands and the World Cup.  I’ve been concentrating on the quirky stories and fun content newsbrand websites have been carrying this … Continue reading →

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