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Tag Archives: newspapers
To Print or Not to Print: The Publisher’s Dilemma
I’ve recently joined with a few industry luminaries in a venture called Red River Blue. As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration. To get their site up and running … Continue reading
Posted in Digital Media, Media, Newspapers
Tagged magazines, news, newspapers, print, printing, publisher, tortoise
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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference
The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading
Posted in advertising, Marketing, Media, Newspapers, Uncategorized
Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend
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The changing role of media insight teams
This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading
Posted in advertising, Conferences, Media, Newspapers, Uncategorized
Tagged advertising, analytics, Henley business school, insight, newsbrands, newspapers, research
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The complexities of measuring newspapers in the digital age
This is a piece I wrote for The Media Briefing about the Media Research Group conference that I attended in Berlin. Last week the Media Research Group held their annual conference in Berlin. The organisation is 50 years old and … Continue reading
Posted in Media
Tagged Berlin, conference, Dwell time, Fixations, Flicks, G360, Guardian, Media Research Group, MRG, newspapers, NewsUK, Richard Marks, Robert Heath, Sean Adams
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Now we have a penetration figure for wearables it is time to think about their role for newsbrands
There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading
Posted in Digital Media
Tagged Jeff Sonderman, news, newsbrands, newspapers, Shane Richmond, smartwatch, technology, tracker, wearables, wearables study, Yougov
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Consumer Time and Newspaper Readerships
Recently I was asked to look at the effect that consumer time (scarcity or ready supply) has on newspaper readerships. We’re sometimes told that we consumers have less spare time than ever but we are also told we have more … Continue reading
Posted in Client work, Demographics, Media
Tagged david brookes, laziness, lazy, newsbrands, newspapers, post industrial journalism, readership, roy greenslade, scarcity, spider lives, subscriptions, the shallows, time
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Looking forward by looking back.
After my series of three blogs during the World Cup gained some interest for NewsWorks (the marketing board for the national press) they asked me to write a further blog about sport during the summer of 2014. There was plenty … Continue reading
NewsBrands and the World Cup (3rd NewsWorks article)
This was my third commissioned piece (third of three) for NewsWorks (the marketing agency for the national press) on Newsbrands and the World Cup. I’ve been concentrating on the quirky stories and fun content newsbrand websites have been carrying this … Continue reading
Newsbrands and the World Cup (2nd NewsWorks article)
This is the second article I wrote about the quirky “carnival” of content that news brands have been running around Brazil 2014 this month. It was commissioned by NewsWorks, the marketing agency for the national press. It is a good … Continue reading
Posted in Media
Tagged banter, Brazil, Brazil 2014, fun, newsbrands, newspapers, World Cup
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Newsbrands and the World Cup (1st NewsWorks article)
Recently I’ve been freelancing for NewsWorks, the marketing body representing national newspaper in the world of advertisers and ad agencies. They asked me to write something for their Friday newsletter (“Nuggets”) around the World Cup. On a week running up … Continue reading
Posted in Media
Tagged 2014, Brazil, native advertising, news brands, newspapers, NewsWorks, Paul the Octopus, World Cup
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