-
Archives
- January 2021
- September 2020
- February 2020
- January 2020
- December 2019
- September 2019
- August 2019
- May 2019
- November 2018
- July 2018
- May 2018
- March 2018
- November 2017
- October 2017
- September 2017
- August 2017
- June 2017
- February 2017
- November 2016
- September 2016
- July 2016
- April 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
-
Meta
Tag Archives: newspapers
To Print or Not to Print: The Publisher’s Dilemma
I’ve recently joined with a few industry luminaries in a venture called Red River Blue. As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration. To get their site up and running … Continue reading
Posted in Digital Media, Media, Newspapers
Tagged magazines, news, newspapers, print, printing, publisher, tortoise
Leave a comment
What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference
The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading
Posted in advertising, Marketing, Media, Newspapers, Uncategorized
Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend
Leave a comment
The changing role of media insight teams
This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading
Posted in advertising, Conferences, Media, Newspapers, Uncategorized
Tagged advertising, analytics, Henley business school, insight, newsbrands, newspapers, research
Leave a comment
The complexities of measuring newspapers in the digital age
This is a piece I wrote for The Media Briefing about the Media Research Group conference that I attended in Berlin. Last week the Media Research Group held their annual conference in Berlin. The organisation is 50 years old and … Continue reading
Posted in Media
Tagged Berlin, conference, Dwell time, Fixations, Flicks, G360, Guardian, Media Research Group, MRG, newspapers, NewsUK, Richard Marks, Robert Heath, Sean Adams
Leave a comment
Now we have a penetration figure for wearables it is time to think about their role for newsbrands
There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading
Posted in Digital Media
Tagged Jeff Sonderman, news, newsbrands, newspapers, Shane Richmond, smartwatch, technology, tracker, wearables, wearables study, Yougov
Leave a comment
Consumer Time and Newspaper Readerships
Recently I was asked to look at the effect that consumer time (scarcity or ready supply) has on newspaper readerships. We’re sometimes told that we consumers have less spare time than ever but we are also told we have more … Continue reading
Posted in Client work, Demographics, Media
Tagged david brookes, laziness, lazy, newsbrands, newspapers, post industrial journalism, readership, roy greenslade, scarcity, spider lives, subscriptions, the shallows, time
Leave a comment
Looking forward by looking back.
After my series of three blogs during the World Cup gained some interest for NewsWorks (the marketing board for the national press) they asked me to write a further blog about sport during the summer of 2014. There was plenty … Continue reading
NewsBrands and the World Cup (3rd NewsWorks article)
This was my third commissioned piece (third of three) for NewsWorks (the marketing agency for the national press) on Newsbrands and the World Cup. I’ve been concentrating on the quirky stories and fun content newsbrand websites have been carrying this … Continue reading
Newsbrands and the World Cup (2nd NewsWorks article)
This is the second article I wrote about the quirky “carnival” of content that news brands have been running around Brazil 2014 this month. It was commissioned by NewsWorks, the marketing agency for the national press. It is a good … Continue reading
Posted in Media
Tagged banter, Brazil, Brazil 2014, fun, newsbrands, newspapers, World Cup
Leave a comment
Newsbrands and the World Cup (1st NewsWorks article)
Recently I’ve been freelancing for NewsWorks, the marketing body representing national newspaper in the world of advertisers and ad agencies. They asked me to write something for their Friday newsletter (“Nuggets”) around the World Cup. On a week running up … Continue reading
Posted in Media
Tagged 2014, Brazil, native advertising, news brands, newspapers, NewsWorks, Paul the Octopus, World Cup
Leave a comment
Neil Sharman 