Tag Archives: newspapers

The changing role of media insight teams

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading

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The complexities of measuring newspapers in the digital age

This is a piece I wrote for The Media Briefing about the Media Research Group conference that I attended in Berlin. Last week the Media Research Group held their annual conference in Berlin.  The organisation is 50 years old and … Continue reading

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Now we have a penetration figure for wearables it is time to think about their role for newsbrands

There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading

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Consumer Time and Newspaper Readerships

Recently I was asked to look at the effect that consumer time (scarcity or ready supply) has on newspaper readerships.  We’re sometimes told that we consumers have less spare time than ever but we are also told we have more … Continue reading

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Looking forward by looking back.

After my series of three blogs during the World Cup gained some interest for NewsWorks (the marketing board for the national press) they asked me to write a further blog about sport during the summer of 2014.  There was plenty … Continue reading

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NewsBrands and the World Cup (3rd NewsWorks article)

This was my third commissioned piece (third of three) for NewsWorks (the marketing agency for the national press) on Newsbrands and the World Cup.  I’ve been concentrating on the quirky stories and fun content newsbrand websites have been carrying this … Continue reading

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Newsbrands and the World Cup (2nd NewsWorks article)

This is the second article I wrote about the quirky “carnival” of content that news brands have been running around Brazil 2014 this month.  It was commissioned by NewsWorks, the marketing agency for the national press.  It is a good … Continue reading

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