Tag Archives: media

Is there something in the driving seat that should be in the toolbox? Thoughts on a recent keynote by Rory Sutherland

Rory Sutherland was the keynote speaker at the Media Research Group annual conference recently.  As usual it was a thought-provoking presentation and a whistle-stop tour of a thousand great ideas. Let me see what I can distil from it for … Continue reading

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How digital assistants will change media research between now and 2028

Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028.  I chose to concentrate on the effect digital assistants will … Continue reading

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Tomorrow’s Advertising World: What will become of media context and gentle nudges?

Recently I finished a thought-provoking book called Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari. The author theorises about the future of everything from democracy to longevity. What lessons did it have about the future of advertising … Continue reading

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Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?

This is an article I wrote for the Media Briefing about Content Marketing.  In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading

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