-
Archives
- September 2020
- February 2020
- January 2020
- December 2019
- September 2019
- August 2019
- May 2019
- November 2018
- July 2018
- May 2018
- March 2018
- November 2017
- October 2017
- September 2017
- August 2017
- June 2017
- February 2017
- November 2016
- September 2016
- July 2016
- April 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
-
Meta
Tag Archives: measurement
Measuring apples and apples: OOH and online advertising
Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network. It was an interesting time and I … Continue reading
Posted in advertising, Client work, Digital Media
Tagged attention, Exterion, JCDecaux, measurement, OOH, OOH advertising
Leave a comment
Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?
This is an article I wrote for the Media Briefing about Content Marketing. In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading
Posted in Marketing, Media
Tagged advertorial, BMW, church and state, Coca Cola, content marketing, delicate flower, DVorkin, Emily Bell, Flat Earth News, Forbes, Gerry Baker, Jay Rosen, measurement, media, media briefing, native, native advertising, neil sharman, newsbrands, newspapers, PR, press release, Public Relations, publisher, Raju Narisetti, Rubel, smelling salt, The Stream
1 Comment
