Tag Archives: measurement

Measuring apples and apples: OOH and online advertising

Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network.  It was an interesting time and I … Continue reading

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Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?

This is an article I wrote for the Media Briefing about Content Marketing.  In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading

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