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Monthly Archives: May 2018
Tomorrow’s Advertising World: What will become of media context and gentle nudges?
Recently I finished a thought-provoking book called Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari. The author theorises about the future of everything from democracy to longevity. What lessons did it have about the future of advertising … Continue reading
Posted in advertising, Behavioural economics, Media
Tagged advertising, behavioural economics, biology, Context, Homo Deus, media, psychology, technology
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Data and Me: The Privacy Statement of Neil Sharman Ltd
If you’ve read my blog or website (or business cards or LinkedIn page) you’ll know that Neil Sharman Ltd is a business that deals with market research data and, sometimes, other forms of data such as digital analytics. Data security … Continue reading
Posted in Uncategorized
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