Category Archives: Marketing

What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

Posted on March 1, 2018 by neilsharman

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading →

Posted in advertising, Marketing, Media, Newspapers, Uncategorized | Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend | Leave a comment

The characters of UK cities and out-of-home ad exposure

Posted on August 1, 2017 by neilsharman

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading →

Posted in advertising, Marketing, People, Travel, Uncategorized | Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route | Leave a comment

Millennials research by Metro and MailOnline

Posted on April 24, 2016 by neilsharman

Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’. It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading →

Posted in Demographics, Marketing, Media | Tagged advertising, generation Y, Mailonline, Metro, millennial, millennial rules, millennials, social media | Leave a comment

Data: fighting hard in the newsbrand trenches

Posted on May 15, 2014 by neilsharman

Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days). I thought it might be about “big data” when I started out (see a … Continue reading →

Posted in Business, Digital Media, Marketing, Media, Newspapers | Tagged Andrew Miller, behavioural targetting, big data, CNN, Darrel Kunken, data, Duncan Painter, Dunnhumby, Generals, Huffington Post, Jimmy Maymann, Matt Keylock, Mike Darcey, Neilsen, OCR, Partner Studio, passive personalisation, Peter Bale, Sanjeevan Bala, The Stream, Tom Betts, Tony Gallagher, trenches | Leave a comment

Can bad drivers sell cars?

Posted on February 5, 2014 by neilsharman

Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading →

Posted in Marketing, People | Tagged advertising, audi, bad driving, car, M25, psychology, The Wolf of Wall Street, unethical behaviour, yuppie | Leave a comment

Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?

Posted on February 1, 2014 by neilsharman

This is an article I wrote for the Media Briefing about Content Marketing. In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading →

Posted in Marketing, Media | Tagged advertorial, BMW, church and state, Coca Cola, content marketing, delicate flower, DVorkin, Emily Bell, Flat Earth News, Forbes, Gerry Baker, Jay Rosen, measurement, media, media briefing, native, native advertising, neil sharman, newsbrands, newspapers, PR, press release, Public Relations, publisher, Raju Narisetti, Rubel, smelling salt, The Stream | 1 Comment