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Category Archives: Marketing
The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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Millennials research by Metro and MailOnline
Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’. Currently it is shortlisted for a Mediaweek award. The topic of millennials is broad, confusing and often seemingly … Continue reading
Posted in Demographics, Marketing, Media
Tagged advertising, generation Y, Mailonline, Metro, millennial, millennial rules, millennials, social media
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Are digital innovations prompting young people to give to charity again?
There’s a surprising statistic in the Mintel report Charitable Giving UK (November 2014). In the three months to July 2014 the average charity donation by eighteen to nineteen year olds was £46. Let’s get the caveats out of the way. … Continue reading
Posted in Digital Media, Marketing
Tagged charity, digital, gamification, NFC, social media, trend
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Data: fighting hard in the newsbrand trenches
Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days). I thought it might be about “big data” when I started out (see a … Continue reading
Posted in Business, Digital Media, Marketing, Media, Newspapers
Tagged Andrew Miller, behavioural targetting, big data, CNN, Darrel Kunken, data, Duncan Painter, Dunnhumby, Generals, Huffington Post, Jimmy Maymann, Matt Keylock, Mike Darcey, Neilsen, OCR, Partner Studio, passive personalisation, Peter Bale, Sanjeevan Bala, The Stream, Tom Betts, Tony Gallagher, trenches
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Can bad drivers sell cars?
Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading
Posted in Marketing, People
Tagged advertising, audi, bad driving, car, M25, psychology, The Wolf of Wall Street, unethical behaviour, yuppie
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Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?
This is an article I wrote for the Media Briefing about Content Marketing. In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading
Posted in Marketing, Media
Tagged advertorial, BMW, church and state, Coca Cola, content marketing, delicate flower, DVorkin, Emily Bell, Flat Earth News, Forbes, Gerry Baker, Jay Rosen, measurement, media, media briefing, native, native advertising, neil sharman, newsbrands, newspapers, PR, press release, Public Relations, publisher, Raju Narisetti, Rubel, smelling salt, The Stream
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Because you’re worth it (and your personal data proves it)
Something earned is something appreciated. In the age of personal data it is easier to be rewarded because we can prove how much we’ve earned it. That creates a really great opportunity for marketing directors. More personal data is available … Continue reading
Posted in Marketing
Tagged Grey Poupon, loyalty, Opower, promotions, rewards, Walgreens
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