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Category Archives: Marketing
Which Previous Generations is Gen Z Most Like?
I went along to the February evening meeting of the Media Research Group where Isabella O’Duffy of The 7 Stars was talking about her report, “Talkin’ About a New Generation”. It’s about Gen Z, born since the mid-nineties. Isabella pointed … Continue reading
Posted in Demographics, Marketing, People
Tagged Gen Z, Generation Z, Generations, Media Research Group, MRG, The 7 Stars
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Is there something in the driving seat that should be in the toolbox? Thoughts on a recent keynote by Rory Sutherland
Rory Sutherland was the keynote speaker at the Media Research Group annual conference recently. As usual it was a thought-provoking presentation and a whistle-stop tour of a thousand great ideas. Let me see what I can distil from it for … Continue reading
Posted in Business, Marketing, Media, People
Tagged Economics, Marketing, media, Media Research Group, MRG, Rory Sutherland
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Marketing the Media Research Industry
I was recently asked to do a 5-minute soapbox session at the annual Media Research Group conference. I used it to describe how a marketing and PR strategy for the Media Research industry might look. Here is my script. “Media … Continue reading
Posted in Conferences, Marketing, Media
Tagged 19, 2019, conference, Media Research, Media Research Group, MRG
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How digital assistants will change media research between now and 2028
Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028. I chose to concentrate on the effect digital assistants will … Continue reading
Posted in Conferences, Marketing, Media, People
Tagged Bratislava, conference, digital assistants, media, Media Research Group, MRG, research
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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference
The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading
Posted in advertising, Marketing, Media, Newspapers, Uncategorized
Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend
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The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Client work, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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Millennials research by Metro and MailOnline
Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’. It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading
Posted in Client work, Demographics, Marketing, Media
Tagged advertising, generation Y, Mailonline, Metro, millennial, millennial rules, millennials, social media
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