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Category Archives: Marketing
Marketing the Media Research Industry
I was recently asked to do a 5-minute soapbox session at the annual Media Research Group conference. I used it to describe how a marketing and PR strategy for the Media Research industry might look. Here is my script. “Media … Continue reading
Posted in Marketing, Media
Tagged 19, 2019, conference, Media Research, Media Research Group, MRG
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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference
The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading
Posted in advertising, Marketing, Media, Newspapers, Uncategorized
Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend
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The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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Millennials research by Metro and MailOnline
Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’. It won the Mediatel award for Excellence in Research Presentation. The topic of millennials is broad, confusing and … Continue reading
Posted in Demographics, Marketing, Media
Tagged advertising, generation Y, Mailonline, Metro, millennial, millennial rules, millennials, social media
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Are digital innovations prompting young people to give to charity again?
There’s a surprising statistic in the Mintel report Charitable Giving UK (November 2014). In the three months to July 2014 the average charity donation by eighteen to nineteen year olds was £46. Let’s get the caveats out of the way. … Continue reading
Posted in Digital Media, Marketing
Tagged charity, digital, gamification, NFC, social media, trend
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Data: fighting hard in the newsbrand trenches
Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days). I thought it might be about “big data” when I started out (see a … Continue reading
Posted in Business, Digital Media, Marketing, Media, Newspapers
Tagged Andrew Miller, behavioural targetting, big data, CNN, Darrel Kunken, data, Duncan Painter, Dunnhumby, Generals, Huffington Post, Jimmy Maymann, Matt Keylock, Mike Darcey, Neilsen, OCR, Partner Studio, passive personalisation, Peter Bale, Sanjeevan Bala, The Stream, Tom Betts, Tony Gallagher, trenches
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Can bad drivers sell cars?
Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading
Posted in Marketing, People
Tagged advertising, audi, bad driving, car, M25, psychology, The Wolf of Wall Street, unethical behaviour, yuppie
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