Category Archives: Marketing

The characters of UK cities and out-of-home ad exposure

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading

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Millennials research by Metro and MailOnline

Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’.  Currently it is shortlisted for a Mediaweek award. The topic of millennials is broad, confusing and often seemingly … Continue reading

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Are digital innovations prompting young people to give to charity again?

There’s a surprising statistic in the Mintel report Charitable Giving UK (November 2014). In the three months to July 2014 the average charity donation by eighteen to nineteen year olds was £46. Let’s get the caveats out of the way. … Continue reading

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Data: fighting hard in the newsbrand trenches

Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days).  I thought it might be about “big data” when I started out (see a … Continue reading

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Can bad drivers sell cars?

Recently I found myself driving on the M25 whilst advising my passenger, a new driver, about motorway driving. I reflected on one piece of advice later. I told her to keep an eye on the rear view mirror particularly to … Continue reading

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Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?

This is an article I wrote for the Media Briefing about Content Marketing.  In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading

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Because you’re worth it (and your personal data proves it)

Something earned is something appreciated. In the age of personal data it is easier to be rewarded because we can prove how much we’ve earned it. That creates a really great opportunity for marketing directors. More personal data is available … Continue reading

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