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Monthly Archives: November 2014
The complexities of measuring newspapers in the digital age
This is a piece I wrote for The Media Briefing about the Media Research Group conference that I attended in Berlin. Last week the Media Research Group held their annual conference in Berlin. The organisation is 50 years old and … Continue reading
Posted in Media
Tagged Berlin, conference, Dwell time, Fixations, Flicks, G360, Guardian, Media Research Group, MRG, newspapers, NewsUK, Richard Marks, Robert Heath, Sean Adams
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The bill advertisers pick up for the Internet we freely use
Recently I was commissioned to write a white paper for The Internet Advertising Bureau (IAB UK). The report is called The Data Deal and it is aimed at UK policymakers. It examines the different ways in which digital advertising directly … Continue reading
Posted in Media
Tagged advertisers, cost of internet, IAB, the data deal, white paper
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