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Monthly Archives: March 2018
The research led re-design of George Osborne’s Evening Standard
Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading
Posted in Client work, Media, Newspapers
Tagged advertising, cover wrap, Evening Standard, George Osborne, re-design, re-launch, redesign, relaunch
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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference
The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading
Posted in advertising, Marketing, Media, Newspapers, Uncategorized
Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend
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