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Monthly Archives: October 2015
We need a monument of hope in the age of the Shard
This is a piece I wrote for Mediatel in 2011. At the time I was working at The Daily Telegraph and we were promoting a roadshow of media buying agencies that The Telegraph was undertaking. The Shard was a recent … Continue reading
Posted in Client work, Demographics, Media
Tagged advertising, baby boomer, generation X, generation Y
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