Tag Archives: newsbrands

The changing role of media insight teams

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading

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Newspapers are not “only words” – the power of context

I wrote this article for NewsWorks as a summary of their excellent Shift 2015 conference in February.  Here is the article on the NewsWorks site.  Here’s a link to the videos of the sessions which were all excellent.  Rory Sutherland’s presentation was … Continue reading

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Now we have a penetration figure for wearables it is time to think about their role for newsbrands

There’s a new stat in town. For a while now the news industry has been obsessed by the smartphone penetration stat. According to Ofcom it currently sits at 61% of the UK adult population. Of even more interest (to those … Continue reading

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Consumer Time and Newspaper Readerships

Recently I was asked to look at the effect that consumer time (scarcity or ready supply) has on newspaper readerships.  We’re sometimes told that we consumers have less spare time than ever but we are also told we have more … Continue reading

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NewsBrands and the World Cup (3rd NewsWorks article)

This was my third commissioned piece (third of three) for NewsWorks (the marketing agency for the national press) on Newsbrands and the World Cup.  I’ve been concentrating on the quirky stories and fun content newsbrand websites have been carrying this … Continue reading

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Newsbrands and the World Cup (2nd NewsWorks article)

This is the second article I wrote about the quirky “carnival” of content that news brands have been running around Brazil 2014 this month.  It was commissioned by NewsWorks, the marketing agency for the national press.  It is a good … Continue reading

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Will newsbrands disagree on what to do about advertising – but sweetly agree about data?

After attending several days’ worth of media conferences recently a dramatic story has lodged in my head. Two siblings are let down in love. One decides that the other sex cannot be trusted and tries to live as independently as … Continue reading

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