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Tag Archives: PR
Should native advertising be taken out or executed?
Recently I was commissioned to write this article about native advertising for Sparksheet. You can see it on their website here where it appeared under the header: “It’s Complicated: The Tangle of News, Native Advertising and Trust”. According to this year’s … Continue reading
Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?
This is an article I wrote for the Media Briefing about Content Marketing. In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading
Posted in Marketing, Media
Tagged advertorial, BMW, church and state, Coca Cola, content marketing, delicate flower, DVorkin, Emily Bell, Flat Earth News, Forbes, Gerry Baker, Jay Rosen, measurement, media, media briefing, native, native advertising, neil sharman, newsbrands, newspapers, PR, press release, Public Relations, publisher, Raju Narisetti, Rubel, smelling salt, The Stream
1 Comment
Neil Sharman 