Tag Archives: The Stream

Data: fighting hard in the newsbrand trenches

Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days).  I thought it might be about “big data” when I started out (see a … Continue reading

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Smelling Salts and Delicate Flowers – Are Conditions Right for Native Advertising?

This is an article I wrote for the Media Briefing about Content Marketing.  In my last article for them I wrote about how lengthy, analytical pieces do well on the Internet (in the age of The Stream) so I felt … Continue reading

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Quality content to be king again (and word count will matter)

Reflecting on the fortunes of newspaper companies as digital disruption took hold, journalist and digital strategist Kevin Anderson wrote, “Digital advertising is booming, but the problem has been that newspapers simply haven’t captured that revenue… most of that revenue has … Continue reading

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