Tag Archives: data

How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

This is an article I wrote for The Media Briefing about the work I did for Route Research Limited. It can be found on Media Briefing here. They commissioned me to ‘find the stories’ in their data and the commuting … Continue reading

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Data: fighting hard in the newsbrand trenches

Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days).  I thought it might be about “big data” when I started out (see a … Continue reading

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Will newsbrands disagree on what to do about advertising – but sweetly agree about data?

After attending several days’ worth of media conferences recently a dramatic story has lodged in my head. Two siblings are let down in love. One decides that the other sex cannot be trusted and tries to live as independently as … Continue reading

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