Tag Archives: research

How digital assistants will change media research between now and 2028

Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028.  I chose to concentrate on the effect digital assistants will … Continue reading

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The changing role of media insight teams

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading

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Three projects in three films: my time at ESI Media

Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading

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The characters of UK cities and out-of-home ad exposure

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading

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How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

This is an article I wrote for The Media Briefing about the work I did for Route Research Limited. It can be found on Media Briefing here. They commissioned me to ‘find the stories’ in their data and the commuting … Continue reading

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