-
Archives
- January 2020
- December 2019
- September 2019
- August 2019
- May 2019
- November 2018
- July 2018
- May 2018
- March 2018
- November 2017
- October 2017
- September 2017
- August 2017
- June 2017
- February 2017
- November 2016
- September 2016
- July 2016
- April 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
-
Meta
Tag Archives: research
How digital assistants will change media research between now and 2028
Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028. I chose to concentrate on the effect digital assistants will … Continue reading
Posted in Behavioural economics, Media, People
Tagged Bratislava, conference, digital assistants, media, Media Research Group, MRG, research
Leave a comment
The changing role of media insight teams
This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading
Posted in advertising, Media, Newspapers, Uncategorized
Tagged advertising, analytics, Henley business school, insight, newsbrands, newspapers, research
Leave a comment
Three projects in three films: my time at ESI Media
Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading
Posted in advertising, Media, Newspapers
Tagged Achievement, ESI, ESI Media, Evening Catch, Films, London, research
Leave a comment
The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
Leave a comment
How the Outdoor ad industry measures itself – and what it tells us about our morning commutes
This is an article I wrote for The Media Briefing about the work I did for Route Research Limited. It can be found on Media Briefing here. They commissioned me to ‘find the stories’ in their data and the commuting … Continue reading
Posted in advertising, Media
Tagged commuting, data, GPS, London, OOH, OOH advertising, outdoor, outdoor advertising, research, Route
Leave a comment
