Tag Archives: OOH advertising

Measuring apples and apples: OOH and online advertising

Posted on May 23, 2019 by neilsharman

Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network.  It was an interesting time and I … Continue reading →

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The characters of UK cities and out-of-home ad exposure

Posted on August 1, 2017 by neilsharman

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading →

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How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

Posted on July 22, 2015 by neilsharman

This is an article I wrote for The Media Briefing about the work I did for Route Research Limited. It can be found on Media Briefing here. They commissioned me to ‘find the stories’ in their data and the commuting … Continue reading →

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