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Tag Archives: OOH advertising
Measuring apples and apples: OOH and online advertising
Recently I took up a temporary position as acting head of research at Exterion Media, the company that run the ads on the London Underground, on buses and some of the over-ground train network. It was an interesting time and I … Continue reading
Posted in advertising, Client work, Digital Media
Tagged attention, Exterion, JCDecaux, measurement, OOH, OOH advertising
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The characters of UK cities and out-of-home ad exposure
Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading
Posted in advertising, Client work, Marketing, People, Travel, Uncategorized
Tagged advertising, Edinburgh, GPS, London, Nottingham, OOH, OOH advertising, research, Route
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How the Outdoor ad industry measures itself – and what it tells us about our morning commutes
This is an article I wrote for The Media Briefing about the work I did for Route Research Limited. It can be found on Media Briefing here. They commissioned me to ‘find the stories’ in their data and the commuting … Continue reading
Posted in advertising, Client work, Marketing, Media
Tagged commuting, data, GPS, London, OOH, OOH advertising, outdoor, outdoor advertising, research, Route
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