Tag Archives: OOH advertising

The characters of UK cities and out-of-home ad exposure

Posted on August 1, 2017 by

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading →

Posted in advertising, Marketing, People, Travel, Uncategorized | Tagged , , , , , , , , | Leave a comment

How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

Posted on July 22, 2015 by

This is an article I wrote for The Media Briefing about the work I did for Route Research Limited. It can be found on Media Briefing here. They commissioned me to ‘find the stories’ in their data and the commuting … Continue reading →

Posted in advertising, Media | Tagged , , , , , , , , , | Leave a comment