Category Archives: Newspapers

The research led re-design of George Osborne’s Evening Standard

Posted on March 28, 2018 by neilsharman

Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading →

Posted in Newspapers | Tagged advertising, cover wrap, Evening Standard, George Osborne, re-design, re-launch, redesign, relaunch | Leave a comment

What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

Posted on March 1, 2018 by neilsharman

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading →

Posted in advertising, Marketing, Media, Newspapers, Uncategorized | Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend | Leave a comment

The changing role of media insight teams

Posted on November 27, 2017 by neilsharman

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading →

Posted in advertising, Media, Newspapers, Uncategorized | Tagged advertising, analytics, Henley business school, insight, newsbrands, newspapers, research | Leave a comment

Three projects in three films: my time at ESI Media

Posted on September 22, 2017 by neilsharman

Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading →

Posted in advertising, Media, Newspapers | Tagged Achievement, ESI, ESI Media, Evening Catch, Films, London, research | Leave a comment

Media Researchers and the long road to ‘Excellence in Research Presentation’

Posted on February 27, 2017 by neilsharman

Last week the research project I led for Metro and MailOnline, Millennial Rules, won the Mediatel award for Excellence in Research Presentation. It was a happy moment, standing on stage with Ryan Uhl, Head of Operations, Insight and Creative at … Continue reading →

Posted in Newspapers | Tagged excellence in research presentation, Mailonline, mediatel awards, Metro, millennial rules, millennials | Leave a comment

Data: fighting hard in the newsbrand trenches

Posted on May 15, 2014 by neilsharman

Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days). I thought it might be about “big data” when I started out (see a … Continue reading →

Posted in Business, Digital Media, Marketing, Media, Newspapers | Tagged Andrew Miller, behavioural targetting, big data, CNN, Darrel Kunken, data, Duncan Painter, Dunnhumby, Generals, Huffington Post, Jimmy Maymann, Matt Keylock, Mike Darcey, Neilsen, OCR, Partner Studio, passive personalisation, Peter Bale, Sanjeevan Bala, The Stream, Tom Betts, Tony Gallagher, trenches | Leave a comment