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Category Archives: Newspapers
Engaging the Young with News
I remember a chart showing print newspaper reading by age. The bars stepped upwards as each ten-year cohort read a little more than those younger than them. It often led editors to conclude that people develop a print newspaper habit. … Continue reading
Posted in Media, Newspapers, People
Tagged Mark Thompson, news, podcast, Vanneck-Smith, Young
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To Print or Not to Print: The Publisher’s Dilemma
I’ve recently joined with a few industry luminaries in a venture called Red River Blue. As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration. To get their site up and running … Continue reading
Posted in Digital Media, Media, Newspapers
Tagged magazines, news, newspapers, print, printing, publisher, tortoise
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The research led re-design of George Osborne’s Evening Standard
Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading
Posted in Client work, Media, Newspapers
Tagged advertising, cover wrap, Evening Standard, George Osborne, re-design, re-launch, redesign, relaunch
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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference
The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill. It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading
Posted in advertising, Marketing, Media, Newspapers, Uncategorized
Tagged advertising, Citi, newspapers, NewsWorks, Shift, spend
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The changing role of media insight teams
This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading
Posted in advertising, Conferences, Media, Newspapers, Uncategorized
Tagged advertising, analytics, Henley business school, insight, newsbrands, newspapers, research
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Three projects in three films: my time at ESI Media
Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading
Posted in advertising, Client work, Media, Newspapers
Tagged Achievement, ESI, ESI Media, Evening Catch, Films, London, research
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Media Researchers and the long road to ‘Excellence in Research Presentation’
Last week the research project I led for Metro and MailOnline, Millennial Rules, won the Mediatel award for Excellence in Research Presentation. It was a happy moment, standing on stage with Ryan Uhl, Head of Operations, Insight and Creative at … Continue reading
Data: fighting hard in the newsbrand trenches
Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days). I thought it might be about “big data” when I started out (see a … Continue reading
Posted in Business, Digital Media, Marketing, Media, Newspapers
Tagged Andrew Miller, behavioural targetting, big data, CNN, Darrel Kunken, data, Duncan Painter, Dunnhumby, Generals, Huffington Post, Jimmy Maymann, Matt Keylock, Mike Darcey, Neilsen, OCR, Partner Studio, passive personalisation, Peter Bale, Sanjeevan Bala, The Stream, Tom Betts, Tony Gallagher, trenches
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