Category Archives: Newspapers

The changing role of media insight teams

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading

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Three projects in three films: my time at ESI Media

Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading

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Media Researchers and the long road to ‘Excellence in Research Presentation’

Last week the research project I led for Metro and MailOnline, Millennial Rules, won the Mediatel award for Excellence in Research Presentation. It was a happy moment, standing on stage with Ryan Uhl, Head of Operations, Insight and Creative at … Continue reading

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Data: fighting hard in the newsbrand trenches

Here’s a piece that I wrote for The Media Briefing about the use of data in media (they serialised it and ran it over two days).  I thought it might be about “big data” when I started out (see a … Continue reading

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