Category Archives: Newspapers

Engaging the Young with News

Posted on September 26, 2019 by

I remember a chart showing print newspaper reading by age.  The bars stepped upwards as each ten-year cohort read a little more than those younger than them.  It often led editors to conclude that people develop a print newspaper habit. … Continue reading →

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To Print or Not to Print: The Publisher’s Dilemma

Posted on November 6, 2018 by

I’ve recently joined with a few industry luminaries in a venture called Red River Blue.  As a freelancer it is always good to join forces occassionaly with others to see what might come of collaboration.  To get their site up and running … Continue reading →

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The research led re-design of George Osborne’s Evening Standard

Posted on March 28, 2018 by

Earlier this month the Evening Standard was re-launched by its editor, the ex Chancellor of the Exchequer, George Osborne. I was commissioned to conduct the focus groups for what Osborne described as “extensive research” amongst readers. YouGov conducted the quantitative … Continue reading →

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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

Posted on March 1, 2018 by

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill.   It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading →

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The changing role of media insight teams

Posted on November 27, 2017 by

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading →

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Three projects in three films: my time at ESI Media

Posted on September 22, 2017 by

Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading →

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Media Researchers and the long road to ‘Excellence in Research Presentation’

Posted on February 27, 2017 by

Last week the research project I led for Metro and MailOnline, Millennial Rules, won the Mediatel award for Excellence in Research Presentation. It was a happy moment, standing on stage with Ryan Uhl, Head of Operations, Insight and Creative at … Continue reading →

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