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Tag Archives: Media Research Group
Which Previous Generations is Gen Z Most Like?
I went along to the February evening meeting of the Media Research Group where Isabella O’Duffy of The 7 Stars was talking about her report, “Talkin’ About a New Generation”. It’s about Gen Z, born since the mid-nineties. Isabella pointed … Continue reading
Posted in Demographics, Marketing, People
Tagged Gen Z, Generation Z, Generations, Media Research Group, MRG, The 7 Stars
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Is there something in the driving seat that should be in the toolbox? Thoughts on a recent keynote by Rory Sutherland
Rory Sutherland was the keynote speaker at the Media Research Group annual conference recently. As usual it was a thought-provoking presentation and a whistle-stop tour of a thousand great ideas. Let me see what I can distil from it for … Continue reading
Posted in Business, Marketing, Media, People
Tagged Economics, Marketing, media, Media Research Group, MRG, Rory Sutherland
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Marketing the Media Research Industry
I was recently asked to do a 5-minute soapbox session at the annual Media Research Group conference. I used it to describe how a marketing and PR strategy for the Media Research industry might look. Here is my script. “Media … Continue reading
Posted in Conferences, Marketing, Media
Tagged 19, 2019, conference, Media Research, Media Research Group, MRG
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How digital assistants will change media research between now and 2028
Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028. I chose to concentrate on the effect digital assistants will … Continue reading
Posted in Conferences, Marketing, Media, People
Tagged Bratislava, conference, digital assistants, media, Media Research Group, MRG, research
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The Unbelievable Truth – hosting a conference quiz
Recently I was asked to chair a session at the Media Research Group (MRG) conference in Warsaw. The delegates, I was told, will be tired after a long day travelling from London and after sitting through several conference papers. So, … Continue reading
The complexities of measuring newspapers in the digital age
This is a piece I wrote for The Media Briefing about the Media Research Group conference that I attended in Berlin. Last week the Media Research Group held their annual conference in Berlin. The organisation is 50 years old and … Continue reading
Posted in Media
Tagged Berlin, conference, Dwell time, Fixations, Flicks, G360, Guardian, Media Research Group, MRG, newspapers, NewsUK, Richard Marks, Robert Heath, Sean Adams
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