Author Archives: neilsharman

Three projects in three films: my time at ESI Media

Recently I finished a sixteen-month stint as the head of audience and insight at ESI Media, the publishers of The Independent and Evening Standard. My time there was bookended my two monumental events in British newspaper history. The Independent print … Continue reading

Posted in advertising, Media, Newspapers | Tagged , , , , , , | Leave a comment

The characters of UK cities and out-of-home ad exposure

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading

Posted in advertising, Marketing, People, Travel, Uncategorized | Tagged , , , , , , , , | Leave a comment

Feel the fear and do it anyway: safety and security issues when booking travel

At the beginning of this year I was commissioned by the holiday company Travelzoo to conduct a global survey about people’s attitudes to safety and security on holiday. Do safety and security concerns have a big impact on where people … Continue reading

Posted in Business, Travel | Tagged , , , | Leave a comment

Media Researchers and the long road to ‘Excellence in Research Presentation’

Last week the research project I led for Metro and MailOnline, Millennial Rules, won the Mediatel award for Excellence in Research Presentation. It was a happy moment, standing on stage with Ryan Uhl, Head of Operations, Insight and Creative at … Continue reading

Posted in Newspapers | Tagged , , , , , | Leave a comment

The Unbelievable Truth – hosting a conference quiz

Recently I was asked to chair a session at the Media Research Group (MRG) conference in Warsaw.  The delegates, I was told, will be tired after a long day travelling from London and after sitting through several conference papers.  So, … Continue reading

Posted in Media | Tagged , | Leave a comment

Seven reasons for SMEs to do more business overseas

Recently I wrote a report for JCDecaux Airport on the SME market and particularly SMEs doing business overseas. It was launched at Coq d’Argent in the City of London. To write it I did extensive desk research, interviewed six SME … Continue reading

Posted in Business | Tagged , , , , , | Leave a comment

Brexit: Blitz or Bug, there’s a capital idea for advertisers

This is a piece I wrote whilst working on a contract as the Interim Head of Audience and Insight at ESI Media.  I wrote it to suggest an angle for a piece written by ESI Commercial’s Managing Director, Jon O’Donnell. … Continue reading

Posted in advertising, Business, Media | Tagged , , , | Leave a comment