Author Archives: neilsharman

Seven reasons for SMEs to do more business overseas

Recently I wrote a report for JCDecaux Airport on the SME market and particularly SMEs doing business overseas. It was launched at Coq d’Argent in the City of London. To write it I did extensive desk research, interviewed six SME … Continue reading

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Brexit: Blitz or Bug, there’s a capital idea for advertisers

This is a piece I wrote whilst working on a contract as the Interim Head of Audience and Insight at ESI Media.  I wrote it to suggest an angle for a piece written by ESI Commercial’s Managing Director, Jon O’Donnell. … Continue reading

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Will we accept robots on holiday?

Imagine the following scenario. You walk into a hotel after a long flight and the person behind the hotel desk isn’t a person at all but a robot. The scenario sounds futuristic but there are already robot receptionists in some … Continue reading

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Millennials research by Metro and MailOnline

Recently I led a research project about Millennials for Metro and MailOnline. It was launched at Advertising Week Europe as ‘Millennial Rules’.  Currently it is shortlisted for a Mediaweek award. The topic of millennials is broad, confusing and often seemingly … Continue reading

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Extra curricular reading of business media

Recently I ran some research for the PPA around business media.  It was a survey amongst people on the databases of business media companies.  Some of the quirkiest findings were around extra curricular reading. My research showed that 61% of … Continue reading

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The immersive experience of print

This week I was privileged to present at the PPA Business Media Summit at the Intercontinental Park Lane. I shared the stage with such luminaries as Bruce Daisley, MD of Twitter and John Barnes, MD of Incisive Media. The moderator … Continue reading

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We need a monument of hope in the age of the Shard

This is a piece I wrote for Mediatel in 2011.  At the time I was working at The Daily Telegraph and we were promoting a roadshow of media buying agencies that The Telegraph was undertaking.  The Shard was a recent … Continue reading

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