Tag Archives: MRG

Which Previous Generations is Gen Z Most Like?

I went along to the February evening meeting of the Media Research Group where Isabella O’Duffy of The 7 Stars was talking about her report, “Talkin’ About a New Generation”.  It’s about Gen Z, born since the mid-nineties. Isabella pointed … Continue reading

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Is there something in the driving seat that should be in the toolbox? Thoughts on a recent keynote by Rory Sutherland

Rory Sutherland was the keynote speaker at the Media Research Group annual conference recently.  As usual it was a thought-provoking presentation and a whistle-stop tour of a thousand great ideas. Let me see what I can distil from it for … Continue reading

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Marketing the Media Research Industry

I was recently asked to do a 5-minute soapbox session at the annual Media Research Group conference. I used it to describe how a marketing and PR strategy for the Media Research industry might look. Here is my script. “Media … Continue reading

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How digital assistants will change media research between now and 2028

Recently I was invited to speak in a debate at the Media Research Group (MRG) conference in Bratislava. We had to imagine what media research would look like in 2028.  I chose to concentrate on the effect digital assistants will … Continue reading

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The Unbelievable Truth – hosting a conference quiz

Recently I was asked to chair a session at the Media Research Group (MRG) conference in Warsaw.  The delegates, I was told, will be tired after a long day travelling from London and after sitting through several conference papers.  So, … Continue reading

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The complexities of measuring newspapers in the digital age

This is a piece I wrote for The Media Briefing about the Media Research Group conference that I attended in Berlin. Last week the Media Research Group held their annual conference in Berlin.  The organisation is 50 years old and … Continue reading

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