Category Archives: Uncategorized

Friday Lyric Quiz: Ten Types of Responder

Posted on August 2, 2019 by

Every Friday, on Twitter, I publish a Friday Lyric Quiz.  The format is simple; guess the lyric.  There’s no prize, just the joy of getting it right.  I first started it ten years ago when I got the idea from … Continue reading →

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Holiday mCommerce – the new Jackie Collins

Posted on July 19, 2018 by

This week I presented at a breakfast conference given by JC Decaux Airport to mark the launch of their new “Possibility Guaranteed” proposition to the market. When I was helping myself to coffee before the event I spoke to someone … Continue reading →

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Data and Me: The Privacy Statement of Neil Sharman Ltd

Posted on May 17, 2018 by

If you’ve read my blog or website (or business cards or LinkedIn page) you’ll know that Neil Sharman Ltd is a business that deals with market research data and, sometimes, other forms of data such as digital analytics. Data security … Continue reading →

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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

Posted on March 1, 2018 by

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill.   It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading →

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The changing role of media insight teams

Posted on November 27, 2017 by

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading →

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The characters of UK cities and out-of-home ad exposure

Posted on August 1, 2017 by

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading →

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Will we accept robots on holiday?

Posted on July 25, 2016 by

Imagine the following scenario. You walk into a hotel after a long flight and the person behind the hotel desk isn’t a person at all but a robot. The scenario sounds futuristic but there are already robot receptionists in some … Continue reading →

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