Category Archives: Uncategorized

The point of no return

Posted on January 23, 2021 by neilsharman

We’re not going back.   The way we work in 2020 and 2021 looks nothing like the way we worked in 2019.   We might sail back a little towards the ‘old world’ after the Covid crisis, but not back into port.  … Continue reading →

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Play for Today

Posted on September 14, 2020 by neilsharman

I had a nice surprise the other day. A play I’d written for a Greenwich Theatre short play writing competition has been chosen to be directed, read and posted online by the theatre. You can see it…. here (15 mins) It has … Continue reading →

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Friday Lyric Quiz: Ten Types of Responder

Posted on August 2, 2019 by neilsharman

Every Friday, on Twitter, I publish a Friday Lyric Quiz.  The format is simple; guess the lyric.  There’s no prize, just the joy of getting it right.  I first started it ten years ago when I got the idea from … Continue reading →

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Holiday mCommerce – the new Jackie Collins

Posted on July 19, 2018 by neilsharman

This week I presented at a breakfast conference given by JC Decaux Airport to mark the launch of their new “Possibility Guaranteed” proposition to the market. When I was helping myself to coffee before the event I spoke to someone … Continue reading →

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What do city investors think about brands, ad spend and media? Take outs from the Citi Research paper at the @Newsworks_uk Shift conference

Posted on March 1, 2018 by neilsharman

The Newsworks Shift 2018 conference began with a particularly interesting, scene setting presentation from Citi Research’s Catherine O’Neill.   It was billed as, “what investors really think about brands, advertising and marketing.” Below I’ve listed what, to me, were the key … Continue reading →

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The changing role of media insight teams

Posted on November 27, 2017 by neilsharman

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading →

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The characters of UK cities and out-of-home ad exposure

Posted on August 1, 2017 by neilsharman

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading →

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Will we accept robots on holiday?

Posted on July 25, 2016 by neilsharman

Imagine the following scenario. You walk into a hotel after a long flight and the person behind the hotel desk isn’t a person at all but a robot. The scenario sounds futuristic but there are already robot receptionists in some … Continue reading →

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