Category Archives: Uncategorized

The changing role of media insight teams

This month I was asked to guest lecture to the MBA students at Henley Business School. I asked fellow media research freelancer, Ozoda Muminova, to co-lecture with me. When I worked at The Telegraph she was at The Guardian, a … Continue reading

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The characters of UK cities and out-of-home ad exposure

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading

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Will we accept robots on holiday?

Imagine the following scenario. You walk into a hotel after a long flight and the person behind the hotel desk isn’t a person at all but a robot. The scenario sounds futuristic but there are already robot receptionists in some … Continue reading

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