Category Archives: Travel

The characters of UK cities and out-of-home ad exposure

Earlier this year I delivered my second piece of analysis for Route Research Ltd. My first project for them had looked at the topic of commuting and the impact of commuting on out-of-home (OOH) ad exposure. This time around I … Continue reading

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Feel the fear and do it anyway: safety and security issues when booking travel

At the beginning of this year I was commissioned by the holiday company Travelzoo to conduct a global survey about people‚Äôs attitudes to safety and security on holiday. Do safety and security concerns have a big impact on where people … Continue reading

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